No matter which expert you’ve hired or how much money you’ve spent, there’s no other barometer that means more to a successful search engine marketing strategy than how many conversions and ROI come from your search campaign.
Regardless of the service being offered – organic SEO or paid search (or a combination of both), search engine marketers are tasked not only with generating qualified traffic to their website, but also with offering search engine optimization queries. website conversion to help increase the likelihood of a sale or other type of conversion for your clients’ websites.
Realizing the conversion potential of your website depends on many factors, such as the attractiveness of the website, the content of the site, and the ease of navigation for users visiting the site. Below, I’ve identified five conversion optimization tips that help turn simple website visitors into conversions.
Evaluate your competition
First, identify who your strongest competition is in the market. Then go on a short reconnaissance mission and find out as much as you can about that competitor(s). What strategies are they using to drive more traffic and convert more sales on their site(s)? Are they offering special deals or promotions? Do you have product/service information that is easier to find? Do they have customer testimonials to back up their products/services?
Take what you’ve learned from your reconnaissance mission and create your own personalized plan to convert more visitors to your website.
Think like your customers
If I were a customer on your website, would I know how to get around and find what they’re looking for? To properly optimize your website for conversions, you need to think like your customers. What information do they look for when determining which product to buy? Does your website load quickly (don’t want to put them off with a slow website?) Is there easy access to contact information? Are there any special offers available on the website that they can take advantage of (remember people love a good deal)?
Produce valuable web content
Conversions are highly dependent on the quality of your website content, just like a successful SEO campaign. Your website content should communicate your brand and product/service options effectively, clearly and concisely. Your web content should be conversion-focused by explaining the range of benefits your product/service offers, and should include a strong call-to-action that encourages your visitors to convert.
Google has made it even easier for website owners to improve their conversion optimization pitch by featuring content experiments as part of your Google Analytics program. In content experiments, website owners can split testing different landing page variations with separate content in an effort to analyze and determine which web page is most effective at driving conversions.
Offer special promotions
Get one get one discounts, free shipping, coupon codes, and free e-books are all effective methods that help entice website users to convert. Offering these types of promotions gives your visitors the psychological advantage of getting a deal on their purchase and increases the likelihood that they will actually make that purchase.
It’s important to note that most offers have short-term benefits to conversions and need to be constantly improved to help retain established customers.
be trustworthy
the end website conversion rate optimization The strategy that I will discuss is simply to be trusted by visitors. Be transparent with your site visitors. Have contact information clearly marked so it’s easy for customers to find. Offer links to your social media pages so users can learn about your business from real customers.
If your website collects data, have a clear Privacy Policy that states what your information will be used for. Have Shipping and Return Policies. If your website requires it, install an SSL certificate so website visitors know that your website connection is encrypted and secure.
Each of these simple strategies can greatly improve the conversion rate on your website so you get the most out of your search engine marketing dollars.
