Selecting the right influencer decides the fate of your marketing campaign. In addition to using the best influencer marketing platform for brands, you also need to have a solid strategy for choosing the influencer that matters. But most brands consider any influencer based on the size of their fan base. It’s an old-school tactic that just doesn’t work now. You have to go deeper than in previous days and prepare a set of advice that your influencer must satisfy to fit well into the success of your company.
Let’s find out the criteria on which you should select an influencer for your brand who could really hit on the right note:
1. Prefer an influencer in your niche
Choosing an influencer who does not operate in your niche is generally counterproductive. To make the right fit, you need to find an influencer who works in your niche. It is the key to the proper influencer marketing strategy. Having a similar niche ensures that your content is shared among your ideal audiences to achieve great results.
2. Prefer the one with high participation rates
It’s not just about the size of the follower base an influencer has, but also their engagement rate. It’s crucial to calculate the engagement rate of the potential influencer you are considering for your brand before finalizing it. To pick the perfect influencer, check their average engagement rate. The idea is to get the right influencer that can really generate interactions with your audience.
3. Choose the one that operates in your demographic
If you want to target local audiences, it is best to consider a local influencer who operates in the same demographic. Choosing an influencer with more global audiences will not meet your marketing goals. Find someone who is actively operating in your region and has a following in the segment and demographic you are looking for.
4. Think about who responds to your brand’s voice
Investing in an influencer who doesn’t deliver on your brand’s voice and goals won’t help you. For example, if your brand operates a vegan restaurant, considering an influencer who actively promotes non-vegetarian food through their posts would ruin your marketing efforts. You must communicate with an influencer who is vegan and that is reflected in their posts on social media.
5. Measure your past performance results
Don’t believe an influencer with his eyes closed when he brags about his performance. Take a look at the performance statistics of your previous campaigns. Simply analyzing a campaign will not give you a clear idea of its abilities. Prefer an overview of your performance metrics by reviewing some of your past projects. It will help you conclude if he is the right fit to continue your influencer marketing or not.
Conclution
Choosing the right influencer comes with a set of tasks that you must do if you really want the best influencer to work for you. Choosing the best influencer marketing platform for brands is only half the job. You also need to get the right influencer for your campaign to reach the peak of success. Follow these tips to get the influencer that could really help you achieve your marketing goals.
