1. Double your presence online.
More than half of consumers (59 percent to be exact) use Google in hopes of finding a reliable local business. Even if you have a one person business, using a 5 year old website and your personal network is not good enough anymore. Update your website so your landing page is up to date and make sure your website works well on mobile devices too. If you don’t have the skills to revamp your own website, and you don’t have the funds to hire someone to do it for you, you can start with DIY tools like Wix or Squarespace. While these tools won’t deliver as original a result as a fully custom site would, drag-and-drop design tools will allow you to create an attractive website that links the information your customers need to know.
2. Measure your success online.
If you really want to grow your business, you need to find out what works and what doesn’t when it comes to your website. Fortunately, there are many analytics tools that can tell you how consumers are interacting with your website. A good place to start is Google Analytics, a free and easy-to-use tool that offers robust features. Google Analytics allows you to track traffic, see how users are behaving, and identify any issues in your conversion funnel.
3. Take advantage of the autonomous economy.
As you expand your home-based business, there are many tasks that need to be completed, but they may not justify a new hire. Fortunately, in today’s world, the autonomous economy is growing and hiring someone per project is easier than ever. Even if you want to do something complicated like building an app or converting your old business website to mobile responsive, platforms like Toptal can connect you with freelancers for that task. Once the work is done, you don’t need to keep them on the payroll, ensuring your business doesn’t pay for idle hands.
4. Automate your marketing campaign.
Email is a powerful tool for converting new customers and keeping previous customers loyal to your business, but emailing your entire customer or consumer list is a time-consuming process. MailChimp is a service that automates your entire email campaign system, offering easy-to-use drag-and-drop design tools and helpful analytics to boot. Using an automation tool for your email marketing needs will save you time and make your campaigns more efficient.
5. Improve your customer service.
In today’s world, consumers expect great products with great service. In fact, 66 percent of customers will take their business to a competitor if they experience poor customer service at a company. To build brand loyalty and a great reputation, start using cloud-based customer support tools like Freshdesk, which provides a single place to track all customer inquiries, as well as automation for many steps of the interaction. with the client. This will help you to respond quickly to all customer questions while saving time.
6. Grow your presence on social media.
The average internet user spends 1.72 hours every day on social media, making social media platforms valuable places for your business to attract new customers. Services like Hootsuite allow you to manage all your social media accounts in one dashboard, automate posts, and track the success of all your engagements. Not only does Hootsuite reduce the amount of time you need to spend managing social media, it will also help you develop a stronger view of your audience behaviors.
7. Control your time.
When you run a business alone or with just one or two coworkers, time management is critical to success. With so many different roles to play within your business, it is difficult to juggle multiple responsibilities. Time trackers like Toggl help you structure your day and make sure you don’t spend too much time on a task. If you want to track time for a long time, Harvest is a great option for coordinating everyone in your business and delegating time and responsibilities appropriately.
8. Optimize your payroll.
If your business has reached the point where you are expanding your team, congratulations. It’s a big step forward, but handling payroll can be a time-consuming hassle when you’re too small to have a human resources employee take over your business. Tools like Zenefits and Gusto provide software to take care of payroll, employee benefits, and taxes. With these services, you’ll find software that provides a neat and organized solution for onboarding and documentation, and you won’t need to hire someone in HR until your business grows significantly.