Building Your Private Consulting Practice: Get Noticed Online With Backlinks

Shopping Product Reviews

Every month, more and more clients go online to find a therapist. In fact, people now go to the web more than the yellow pages for information. This may be looking for a therapist in general, or it may be looking for more information about YOU if you have already been referred.

Therefore, it is not only essential to have a website, but it is also important that your website stands out. That means search engines (such as Google, Yahoo, and Bing) include you in search results, preferably on the first page. But this does not happen by accident. Psychotherapists, counselors, and psychologists must make their web presence known to appear in search results. If you are trying to attract new clients to your practice, market your private practice, or create a new private practice, you need to understand the importance of backlinks.

First, what is a backlink? A backlink is another website that provides a link to your site. Basically someone else is listing your web address on their website.

Second, why is this important? The more backlinks you have, the more credibility your website will have. If you have several hundred other websites listing your website, search engines rank it higher. (Yes, there is more complexity to this, but I’ll keep it simple here.)

Third, how do you get backlinks? There are two ways to get backlinks to your site. You may enter into agreements with other professionals to provide links to each other’s sites. For example, if there is a psychiatrist you refer, ask him to put a link on his website. The same goes for the lawyers, doctors, and other therapists in your network. Offer to provide a link in return, and you’ll both get the benefit. This is also an added benefit for your customers, as they can find the resources you recommend in one easy, consolidated location. Therapists can build successful private practices by providing these kinds of added values ​​to clients.

Once you’ve established those cross-links, it starts to get fun… To continue to market your private psychotherapy practice, start joining the conversation on the Internet. Look for forums and blogs that allow you to post comments and include your website. At first, post to almost any blog so you can get in the game. Make sure your post is interesting and relevant, otherwise the blog owner will probably scrap it.

Use your full name and include a few keywords as part of your name. For example, when I’m commenting on a blog, I write my name as ‘Jennifer Sneeden, Boca Raton Therapist’. I do this because ‘Boca Raton Therapist’ are the keywords I want to connect with my name.

Look for those sites that allow you to include their website address. Therapists can try including their private practice websites in the body of the post, but it’s best to look for those blogs that allow you to enter your name and email address.

That is all. Make an effort to get at least 10 to 15 backlinks a week and watch how quickly you start attracting new clients to your private practice. Do you want to start right now? Take a look at my blog, find an article you like and post a comment: www.thrivingtherapypractice.com

Leave a Reply

Your email address will not be published. Required fields are marked *