Great customer testimonials should contain the following:
1. You must explain to your buying audience how they will benefit from reading your book.
2. You must speak directly and specifically to the need of your audience (the reason why they are buying your book).
3. They are brief and get right to the point in a few sentences.
4. Are signed with the client’s name, title, employer, city, and state.
5. The final testimony will also have a photograph attached.
Here are several examples, with made-up names and companies, to give you an idea of what a great client testimonial statement should look like:
“Michele’s book finally helped me understand ACLS. Her book made it very clear and easy to understand. Reading Michele’s book and watching her YouTube videos made studying for the test fun and easy. It was almost as if I had Michele right next door helping me with my study. Thanks to her book, I was no longer falling behind in my studies and was finally able to pass the AHA certification exam on my first try.”
Sandy Squire, RN, ANP, Palm University Hospital, Bikini Bottom, FL, SuperAmazingNurseMadeUpWebsiteName.com
“Michele’s book is very well done. The moment I started reading it, I knew it was exactly what I was looking for. I have studied and taken the ACLS and BLS certification exam in the past, but always had trouble memorizing all the essential information, even after the exam is over. This book is clear and concise and offers much more information than I expected. Thank you and I look forward to using your PALS book.”
Heidi Miller, Meteroite Springs University Memorial Hospital, Meteroite Springs, CO
“Michele and Joe – you have no idea how much you have helped me and how much time you have saved me. The question and answer format with explanation is the best way to study and remember information. Your book made studying for AHA certification exams they are very easy. Thank you very much.”
Candy MacMillan, RN, Director of Nursing Staff, Perth Surgi-Center, Los Alamos, California
“In fact, I’d like to take the time to thank you both. I was pleasantly surprised at the level of detail about the AHA exams that you had in your books. I spent a few hours reading and studying your books and was impressed with saying less. In my work , you are expected to know this information and be able to recall it at any time. Your books are an easy way to memorize essential information and keep up to date. And your books helped me pass certification exams on my first try! A Excellent book at a very reasonable price. Thanks again.”
Jason Costanza, PhD, RN, Director of Emergency Services, Dixon County Emergency Services, Clovis Point, OK
“Thank you for filling a niche at an affordable price. Your book was just what I was looking for – a great way to pass the ACLS and BCLS exams quickly and painlessly. I have searched for some time trying to find good help for the I study like your books and they haven’t been very successful. Thank you for filling this niche!”
Michelle Heard, RPA-C, Theil State University Hospital and Medical Center, Austined, TX
“As the nurse manager for my unit, I feel like we need to be the best we can be, for the sake of our patients and our careers. I have to tell you that taking the class with Michele carries weight in our medical community. Every nurse at my hospital knows about Michele and the great teaching job she does. Michele is truly a nursing nurse. I admire what she does and how she does it. As a director of nursing, I am very happy to know that Michele is training my nurses, and that is just a phone call away. I direct all my nurses to study Michele’s books on ACLS, BLS, and PALS before attending her classes.”
Judy Kingdom, RN, Nurse Manager, Wintergreen Medical Center, Garden City, NY, JudyTheNurseMadeUpWebsiteName.com
