With increases in interest rates, it’s starting to hit the mortgage business. Fewer are looking to refinance, and real estate sales are slowing. This means it’s time to up your marketing game as there are fewer takers. With this in mind, let’s talk a bit about your online marketing and advertising.
Your new task is to reach more people to get the same amount of sales. To do this, you need to start talking to potential customers as if they were sitting with you over a cup of coffee. You know the questions lenders will ask, and now you know the questions your future clients will ask.
So with this in mind, let’s look at a sample you can customize for a website, brochure, mailing, email, or social media.
Do you want to own your own home? Do you want to buy a bigger house? Are you shopping for a home now but need pre-loan approval to stay on track while you make an offer on your dream home? We want to take the stress out of qualifying for a home mortgage, with no surprises, no extra fees. Always working hard for you every step of the way and advising you all in advance.
Our company has 30 years of experience in the mortgage business. We do not work for a bank. We do not work for a direct lender. We work for “YOU” and we are on your side to win! We can get wholesale pricing by buying from many sources, and with lower overhead costs and the efficiency that comes with experience, you pay lower rates.
We can get you the best rate and we have the track record to prove it. If the deal is not made, we don’t get paid, so we work very hard to get you the mortgage you need and that is right for your real estate purchase.
Depending on your situation, we have several potential options – we will help you choose the best strategy for you. A lot will depend on how much you are looking to borrow and verification of your current financial situation:
1. Credit score
2. Current income
3. Outstanding debt
4. Personal Funds (Savings)
We can help you with government-guaranteed loans such as FHA, USDA/RHA (rural housing loan) or VA loans. You will have the options of a 15 or 30 year fixed rate mortgage, or an adjustable rate mortgage (ARM). If you need a Jumbo or Super Jumbo real estate loan, we can do that too.
If you’re trying to buy a home but won’t close on your current home on time, we can help you get a Bridge Loan to close that time gap. Remember: we work for you. We’re on your side to meet your real estate needs, wants, and dreams—within reason, of course. All we ask is an opportunity to earn your business.
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Now it’s your turn to take this sample and reorganize it in a way that suits the dynamics of your business, and then you can hit the road with new marketing to offset the temporary slowdown in the mortgage industry. Think about this.