As you may or may not know, companies are quite active on most of the major social networks; Twitter, Facebook and LinkedIn.
In this article, we are going to focus on LinkedIn.
LinkedIn is currently the world’s largest professional network, with more than 150 million users worldwide.
For anyone who uses LinkedIn on a regular basis, you know how powerful a tool it can be when used correctly.
For those of you who don’t know how powerful a LinkedIn tool can be, this is the article for you!
So for now, let’s start with 3 very important tips:
Tip 1 – Get your profile 100% complete and include your keywords. When people type, for example, ‘Accountant’ in the search bar, if your profile is 100% complete, then you are 40 times more likely to appear in search results. Plus, if you’ve included your keywords in your profile (without cluttering them!), then you’re even more likely to show up in search results.
Tip 2: Groups and replies are your best weapons of attack. If you really want to use LinkedIn to its full potential, you can never do it without Groups or Answers. Groups is where you can ask for help or share information that you think your audience will find useful (which helps increase your reputation on LinkedIn as an expert in your field, as well as attract visitors to your website). Answers are where you can ask a specific question or even answer other people’s questions. Put it this way; Wouldn’t you be more likely to hire an accountant who has already helped you with a financial/tax problem without having to pay them?
Tip 3: Use LinkedIn search to build a list of lead hits. LinkedIn’s advanced search features can be extremely helpful to you and your company if you know how to use them. You can filter the entire LinkedIn member base by industry, company size, seniority level, geographic location, number of employees, and much, much more. After spending a little time with LinkedIn Search, you’ll develop a list of people who match your ideal customer profile. Now is the time to research them and make contact.
And there you have it; 3 tips to help you use LinkedIn to gain new clients and grow your business. Now get on LinkedIn!
