How to keep your radio audience interested

Digital Marketing

So you’ve got a traditional radio ad, internet radio station, show, or podcast, and now you need to know how to make newcomers loyal listeners. This article outlines the most essential steps to make your brand listeners want to tune in regularly.

Know your ideal listener

Proposing show concepts is an art form. Beyond that, it is imperative to know exactly who would tune in to your concept. You’ll want to explore which listeners are likely to tune in each week, and also which companies and brands would want to target them if you’re considering getting sponsors. The basic demographics to consider are geographic areas likely to tune in, races, musical preference, gender, and age. After you’ve shaped your ideal listener in these more general areas, you can consider their interests and lifestyle in more depth. Search Google for photos of what your ideal listener would look like and post them around your station or in your home where you are likely to see them before going out to broadcast. Over time, you can use actual images from the actual listeners of your show.

Reply to the “mail” and associate with your favorites

Shaping a show your audience likes will require some audience participation, and you should listen to their feedback. Positive and negative feedback, emails, reviews, or postal mail should be responded to on a regular basis. As your popularity increases, you may not be able to access all of them. Just let your listeners know that you have time to read them. Satisfy listeners by trying to partner with their favorite role models, companies, and brands, whether it’s in the form of interviews, commercials, deals, or events.

Promote a sense of community

Emodus Research made a commitment in 2013 to further understand the link between NPR and its listeners. According to the study, listeners who are more emotionally connected to a station have a stronger bond than with traditional local stations that move them to donate at a rate 4 times higher than satisfied listeners. This is the difference between satisfied listeners and brand loyal listeners.

You can achieve these results by first completing the two tips above and continuing to make the station interactive for listeners in innovative ways that others may or may not be doing.

Give them more ways to devour your content

Media.info director and radio futurologist James Cridland says: “Don’t waste your time on which platform the future is, because the answer is: all. The future of radio is a multiplatform future. The right platform, for the right person, right now. ” Blogs, videos, individual Facebook accounts, and forum user accounts, articles, newsletters, and email campaigns are ways for your fans to stay connected on a more personal and regular basis, further solidifying their level of brand loyalty.

Promote your program!

Many radio personalities think that sitting on a show is enough to attract listeners and the truth is that it is not and it is much less fun. Get out there and meet people at events! Donate airtime to causes you and your listeners believe in! Show off your achievements and the happiest and most satisfying moments on the air on your social media accounts! Promote your show however you want, but promote your show / station.

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