Communication is key to business.
Making powerful Communications a focus can affect your results.
– >> Sales are communications.
– >> Donors come from communications.
– >> Clients are registered by communications.
– >> Users join by communications.
Whether you are a small business, a nonprofit organization, or a HUGE corporation, having a solid and thoughtful communications plan can improve your business.
Communicate often and stay up front. Do not hide.
Say the same thing over and over, but say it differently. You don’t know when the right moment for each person will occur.
Think about your children, how many times have you said the same thing, over and over again? A lots of!
It requires repetition and consistency. Today may NOT be the day the person NEEDS what you have to offer, but next week it may be.
Often times, we have to say the same thing over and over again, because the WAY we said it the first time didn’t fit. But this time, it does!
We all know that communication is a challenge! Perhaps one of the hardest things we do as humans. It takes perseverance and listening.
For my part, I know that I am constantly evaluating my communications. It amazes me when I think I have been super clear and the listener DID NOT “get” what I was saying! It seemed SO clear!
Communication is two ways, right? So even though I may think it was perfectly clear, the listener didn’t get it. Again, think of your children, your partner or a friend: you tell them something and they do something totally in conflict with what YOU just said. But they think that IS what you said!
I know you have experienced this.
The same goes for email marketing or outbound marketing. Yes, you think you have it very clear. You think everyone understands exactly what you do and what you offer (ask your mom if she knows what you do!).
But then, you notice that something is NOT working !! Your business is not growing. Get back to communications.
- Create a plan –
- How often do you want to communicate with your contacts?
- What medium is the best way to communicate? Email? Social media? website? telephone?
- Which is the message? What do you want to communicate?
- Create a list of possible topics and keep adding.
- hear what your customers ask / say
- write articles or content to answer questions, share experience and promote services / products
- Develop your content calendar
- How often will you contact your list?
- Aim for consistency, but don’t panic if you’re not perfect.
I think one of the keys is not being afraid to communicate. I see businesses that keep doubting. They tell me things like: “I don’t want to be a hassle” … or “I don’t want to send emails too often” … or …
What is the excuse running through your mind right now?
When you don’t communicate, you miss it! You miss out on the opportunity to build the relationship, build rapport, nurture the relationship, make sales, get referrals, new clients, new leads, new donors … it just doesn’t help your business.
When you are afraid to communicate, due to the possible reaction to your communications, take the lead. Front load your communications. If change is coming and you know people will get mad, tell them what’s coming. Be up front. Be clear. Be transparent. It will help you in the long run.
So be bold! You are a leader! You have valuable information to share! Powerful communications to your list, to your customers, to your new contacts, to your potential customers, can change your results. You are driving your boat! Do not be afraid. You got this! Get out front and share, share, share !!