Lead generation sometimes becomes a daunting task and marketing efforts fail to generate a single lead or sale. At this stage, you should consider changing your marketing method and trying another one. Internet marketing is a continuous process and has no limits. At some point, one technique proves to be better than others and gives you the desired results. If you haven’t tried image marketing and video marketing yet, try it now.
Image marketing for lead generation
The internet is being used by people all over the world and there are a remarkable number of people who are just looking for useful, interesting and attractive images. If your images are correctly tagged, there will be a better chance of getting these searches. Search engines do not look at images, but instead index them with their associated information. So naming your images with the proper tags and using the alt tag will give you better results.
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Here, the image name and alternate description will optimize your images and display them well in search results.
Second, you need to use lots of attractive and informative images. The more you have the image, the greater the reader’s interest in the product or service you offer. If you have a lot of images and your website can’t host them, use Photobucket or similar image hosting services.
Video marketing for lead generation
A video or movie is easier to understand and leaves more chances to attract potential customers. It is the best form of marketing in modern internet marketing techniques. There were times when YouTube was rarely used compared to other online activities. Now things have changed and it is the second most used place in real-time searches.
Just like images, video marketing will attract targeted traffic if used according to SEO guidelines. As you submit your video to media sites, use your keywords with them. You have two areas to focus on. First, the quality of the video, and second, how you put the right tags and keywords. Search engines don’t have the level of intelligence to crawl within the video and bring up relevant results. Therefore, the proper use of keywords will give you better results.
When you are done with these two steps. Now go to a video sharing service. These services share your videos with hundreds of media sharing companies like YouTube. By using their services, you will not need to submit videos to each of the online video sharing websites. For a good start, Traffic Gyzer can help.
