Pay Per Click Marketing: Everything You Need

Digital Marketing

Before we get into the details, let’s break down a brief myth; Ignis fatuus. Is it true that 1000 views make a dollar on YouTube? The answer to this simple question is No. There is no virtual connection between the amount of money and the number of views you get on YouTube. However, a higher number of views will help you in sponsorship, partnership with YouTube, and earnings through third-party payroll ads. There is no such hypothesis that tends to resolve this conflict of direct dependency on the number of views and estimated revenue (I know the low CPM on your AdSense account is bothering you, but that is also a rough estimate). Before we understand how to make more money on YouTube, we need to know the basics of pay-per-click (PPC) marketing.

Caution: geeky stuff ahead, get on with your brain!

PPC is a marketing strategy used to drive more traffic to your website in an inorganic way (the opposite is SEO).

This knowledge includes paying search engines money to display your website on the search engine’s web page. Since about 51.2% of the total web searches are done on Google; we will delve into the depths of Google marketing.

You have created a website, you want to advertise on it and you pay Google a substantial part, that’s it and Bravo, your website is at the top of the search results! It sounds too simple, but wait, there are thousands of other sites that offer their content that may be similar or even better than yours. The question arises “How does Google rank them?”. Well, the first criteria is easy to guess. Money, the more, the higher the ranking. Apart from this, Google believes in providing quality content as you will not simply ruin your reputation by showing unrelated and underdeveloped websites just to earn a few bucks and act on people’s faith. Things get a little more complicated when the Google AdWords auction comes into play, in addition to the bidding procedure, Google takes into account PPC campaigns, supporting backlinks, less competitive long-tail keywords, and how well optimized. is the site.

Ad ratings are currency based on these factors. You may be wondering what this has to do with my videos. Remember that poor ad rankings mean higher CPC rates (that’s what we want!) There are two ways that advertising companies pay Google, the first is cost per view (CPV): according to the number of times an ad is viewed in the video, the payments are made to the creator. Advertising companies are looking for sales of their products and what they want is to make the user go through their landing page instead of just being seen from the outside (which may perhaps arouse interest but to a lesser extent) this advertising strategy endorsement is a bit outdated and suffers from lower revenue for your YouTube videos.

The second is my personal favorite (ad companies love it too) the cost per click (CPC) technique, the only problem is the higher payout rates (good for us!). The AdWords auction bids on keywords that are relevant to advertising companies, while some keywords may be competitive, others care a bit, for example, insurance, mortgage and finance keywords are incredibly competitive, and the highest bid goes there. . What you want is to choose a suitable title, description and even subtitles to employ these keywords in your videos. Search engines have spiders and bots to identify them from the rest of the videos and help them rank higher.

Remember that quality content is a must on YouTube, as audience retention time is a critical factor in rankings. Use attractive thumbnails and custom titles.

Headlines are where your head lies. If you were to ask a copywriter how essential a headline is, he would say that he spends 90% of his time rewriting headlines. So how should you write the first one? First of all, I want you to ask yourself these three questions;

Why would people be willing to click on your video?

Two, what would stop them until the end?

Three, why would they even care to like or subscribe?

The answer to the first question is self-interest. Why did you click on my article “Get $10,000 per month on YouTube” simply because it promotes one of your personal interests, the information you care about is something that is important to you (you can’t stop getting $10,000!) . These considerations are what you should keep in mind when uploading videos: making viewers reluctant to click on them.

Having learned how important a title is now you have to optimize your description, here are some rules:

Make sure the keywords used in the title are taken multiple times (just don’t be intrusive, keep it natural and gimmicky) include these keywords in your tags as well. (Choose at least 5-10 cards) and your channel description should ensure that you specialize in providing that particular content (search bots will read it and give it higher authority – better search rankings).

Provide a hyperlink at the beginning of the description – it just acts as a backlink for your videos, improving searchability.

If you really are a bum then your last option would be to take the help of a freelancer, there are numerous websites (freelancer, fiverr and up work to name a few) that would do your job for the best possible price.

You mentioned the use of highly paid keywords. I saw that “Mesothelioma Law Firm” has the highest cost per click ($117). Can I make a video about it and make a lot of money?

I wish it could have been that simple. However, this is not likely to be the case. The nature of the ads depends on the content of your video, and the CPC rates depend on the audience, which means you’ll never get the same $117 paid ad on your video (it’s alliterative but probably not). Since mesothelioma is a disease, law firm and health care agency ads with a low CPC rate may appear on your video, making little difference to your income.

What happens if I start clicking on the ads shown on my video? If not, can I create a fake account and click on my ads?

The answer to the first question is clear, Google does not have strict rules against it, and this type of action can permanently block your AdSense account. The second question is somewhat acceptable, you can get paid by clicking on your ads through a fake account, for a beginner after a 45% deduction in CPC rates, you get 3-6 cents on average for reaching the $100 threshold, you can do the math.

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