Do you have your favorite morning radio show that gets you going every day? You know which one, with the disc jockey being informative and witty, or yours being wild and out of control, one of those “Morning Zoo” types? Radio personalities continue to thrive in many markets due to their charisma, early-bird appeal and willingness to tackle topics as varied as presidential campaigns to Britney Spears’ latest snafoo. Radio personalities seem to have enough personality to transcend the two-dimensional medium, so that listeners can almost visualize their facial expressions as they touch on some current topic or perhaps quiz a naive listener who doesn’t really know what it’s all about. get into. Exciting new innovations in live broadband media streaming are allowing today’s DJs more choice than ever before, using the Internet as an exciting new spin-off medium, filled with seemingly endless possibilities.
Many radio station managers, producers, and programming directors are excited about the new options that are available due to ever-evolving broadband technologies. Imagine, interviews of guys or girls on the street that are actually live and broadcast from the street corner as they take place. This could be a nightmare for network censors, but realism and spontaneity would be present like never before. With the multi-camera capability, split-screen views could show the DJ as the interviewer, as well as a chosen Joe or Jane Shmo as the interviewee. The listeners of the online audience now become viewers and no longer need to imagine what is happening visually as they can now see it in real time on their computer monitor, laptop screen and even mobile phone. . The level of interactivity has also been raised. Morning show switchboards now compete with Internet viewers, chat with their favorite DJ, some even broadcast their own image with personal webcam technology. Listeners who have never called in to a radio show in the past will surely be drawn to join in on the action, due to the personal feel that the live streaming capability provides.
National and local radio stations are entering the broadband broadcast market in hopes of keeping their listeners engaged and listening, as many believe radio has suffered from the influx of Internet and satellite radio stations. Perhaps the best option for tried-and-true radio programming is to be adaptable and change with the budding new innovations available through the research and development of broadband communications companies like Whiteblox, who have dedicated themselves to improving the media and entertainment in new and imaginative ways.
