Many of us have had the opportunity to witness or participate in the #icebucketchallenge, which primarily benefits ALS. This phenomenon is being witnessed around the world with people seeing on their Facebook news, YouTube and in the news people donating to charities, pouring ice water on their heads, or both.
If you Google “Ice Bucket Challenge”, you will get over 182 million results. According to a presentation compiled by CROWD Companies, YouTube has stated that it had more than 2 million videos related to the challenge on its site. Facebook has had more than 28 million people participate in the challenge by liking, sharing or uploading videos. ALS continues to raise money and has raised more than $ 85 million to date, which is 34 times more than it raised during the same period last year.
Today, everyone wants to be equally successful in making their own content or initiative go viral. There are some definitive tips to consider regarding making your material go viral:
* Be positive – The experts agree. You want to have positive content for a higher chance of going viral. The Ice Bucket Challenge is positive, shareable, and intended to help support a good cause as well as being fun.
* Activate an emotional trigger: This is something that marketers have been trying to do since time immemorial. You want to make sure your content has some excitement. The challenge is smart and fun. Watching videos of your friends and celebrities having a good time is great to share. The best commercials and commercials similarly touch on an emotional driver that elicits a response.
* Easy to share – For me, this is one of the most important aspects of making content go viral. People need to be able to find your content. In today’s world, social media and social media are everything. With the Challenge, people have been able to use Facebook, YouTube, and Twitter, for example, to easily share videos with their followers and beyond.
* Keep it simple: The ice cube challenge is very straightforward and easy to understand, although there are a few variations. To complete the challenge, you need to be videotaped within 24 hours, it only takes about two minutes of your time, and you need to pour ice water over your head, donate to charities, or both. It’s not complicated.
* Call to Action: If you watch the best commercials, commercials or the Challenge, there is a call to action. A sense of urgency is built into the viral content. In the case of the Ice Cube Challenge, you must complete the Challenge in 24 hours, record a video, and challenge three other people.
Many marketers and organizations have told me about being able to do something similar to the Ice Bucket Challenge. It is important to remember that there have been winning viral campaigns prior to the Challenge, which means there will be others once the Ice Cube Challenge wears off. All it takes is a little ingenuity and thinking outside the box to do something that is fun and helps raise awareness for your organization.
© 2014 Not your father’s charity. All rights reserved.
