Using RSS as part of your social media marketing strategy

Digital Marketing

What is your strategy when it comes to inserting social media marketing into the mix of your overall internet marketing strategy? Do you plan to use Twitter? Facebook? My space? LinkedIn? Or Ning? No matter what your strategy is, you need a way to monetize these different services and use your time wisely on these social media sites.

But one form of social marketing that many business owners don’t use is something called “RSS marketing.” This is a Web 2.0 strategy and it is very easy to use. RSS stands for “Really Simple Syndication”, and it’s a great way to quickly publish your content and articles on other people’s websites.

One of the fastest ways to get an RSS feed is to start a blog. Now there is a very technical way to create your own RSS feed from scratch, but I’m willing to bet you don’t want to learn about this technique, especially if you’re not a computer wizard. Fortunately, there is a free service that can create your RSS feed for you.

This site is called Feedburner.com. And it’s free to use, just like a popular blogging platform called Blogger.com. These two simple services can help you enter a niche, make a name for yourself, distribute content on the internet, and get tons of traffic in return at no cost.

I like Blogger because they are easy to work with. But not only that, they can become quite possible. I know a guy who makes over $ 100,000 from his simple blogger blog, but his information is amazing and he has a lot of subscribers. I’m willing to bet that RSS marketing played a role in his making so much money, too.

When you get your RSS feed from Feedburner, you must make the decision to use the default “Atom” RSS feed from Blogger or to use the RSS feed from Feedburner. Personally, I think you should use the one from Feedburner because it is simple, effective, attractive, and very easy to use.

Some people feel that RSS marketing will replace email marketing, but I do not agree with this notion. Email marketing has its place in the world, just like RSS marketing. But to think that one will override the other is just ridiculous. Both techniques still work and will work in the definitive future.

If you want your subscribers to get fresh new content, start using RSS in collaboration with your blog every day. It’s the smartest thing to do, and you don’t have to spend a penny when it comes to setting this up and promoting your site or blog. I like RSS, and I think it is something you should investigate further.

The more you study RSS marketing, the more likely you are to use it and use it effectively for your business. Get started right now before you forget.

Be sure to put these RSS tips to work in your business today.

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