Web optimization can lead to more website traffic

Digital Marketing


You can create the best looking site on the web, but what good is it if no one can find it? This is where advertising and promotion comes in. By promoting your site on the right channels online, you will see that it takes a little muscle and a lot of knowledge to get the public aware of your products or services.

There are a few ways to advertise your site on the internet such as paid search (PPC) which will basically generate instant traffic, but again, you have to pay for it. If you want instant visitors to your site, this may be the best option at the time for you.

SEO and social advertising are usually the free options, but it takes much longer to find your keywords organically within your chosen market. If you want to attract visitors who are interested in your brand, you’ll need to target high-traffic channels and high PA/DA sites that already have a huge amount of traffic.

Writing content on Web 2.0 profile sites is another form of advertising. Be sure to write long content (1000-1500 words) and use meta descriptions and internal link more external links to promote other pages on and off your website. On-page content optimization is great for SEO and will help boost not only your website traffic through organic search, but also your Page Rank on Google.

social marketing

You can have the best looking site in your market, but unless you market it so users can find you, what’s the point? Without a doubt, one of the best and cheapest ways to increase traffic to your website is to produce content for the website and then share it on social media channels.

Use as many social media pages as you can to market your content… for free! Facebook and Twitter are the obvious choices from the start because they are widely used and have millions of users.

Content marketing is all about making your headlines and titles short and snappy so that people click on the link provided to view your content right away. Headlines drive traffic, or let me tell you, the right headline will drive traffic. You have to reach maximum interest for a visitor to want to know more about the post.

The theme should be clear and easy to read with great graphics and a CTA (call to action) if you want them to click on the backlink that leads to your website. Pinterest, LinkedIn, Instagram, Vimeo, and YouTube are great for promoting products through infographics, images, or videos. Don’t forget the title and description! This is what grabs your attention in the first place. Who knows, your content may even go viral!

LinkedIn is the largest professional social network on the Internet today, so don’t forget this medium when looking for good places to post your content. Your LinkedIn profile will get noticed and all your posts will eventually get website traffic due to the links they contain. It’s all about posting quality content on a regular basis to grow your following. As soon as you write new articles, your followers will be notified and they will see your content.

Also remember to vary the length of each post and mix it up and write about things that people are really interested in or looking for a solution to. There are literally thousands of people every day in North America who Google your services and/or products online. They search for specific keywords, so make sure they find your site and not your competitor’s.

guest blog

Yes, guest blogging is alive and well, and as long as it’s in your “related market,” you won’t be penalized by search engines for promoting your website in this way.

Posting content on related websites will increase traffic to your site or blog. It will help build brand awareness and drive traffic and sales in the process. There are rules for guest blogging, so be sure to keep the topic in a related context and only provide one or two links to your money site, home page, or services page.

If you don’t follow Google’s Best Practices Guide when posting to other blogs, you may be penalized, so be careful and proceed accordingly.

There is another way to guest blog, which is to have other people post content on your site. Again, this has to be related to the niche you are already in. Linking to another page with related content is often seen as a good thing in the eyes of search engines and you can even earn valuable page rank points for your efforts. When it comes down to it, make sure all articles and blog posts are quality content, not spam in nature. You will be penalized for any low-quality content or massive backlink tactics around the web, so be careful when guest writing.

Target the right keywords

You may need to hire a local SEO company for information on how to target keywords for your market. The company will first do an SEO analysis of your website to determine how well it is optimized for search engines, and then create a list of keywords to use in an upcoming SEO campaign for your brand. Remember, you want to be found organically in search engines for your products and services, in your chosen market, for your specific set of keywords.

Some of these keywords may be just a one or two word phrase, while others may be long-tail keywords. These types of long-tail keywords are the ones that represent a large percentage of daily searches on Google. People write what comes to mind at the moment, looking for a product in your market. Guess what? They will find your product if your site is optimized using the right keywords for your brand.

Get a local SEO service company to do a free SEO analysis of your website, just as a starting point. This part will cost you nothing and will let you know if you need to hire someone to fix the on-page SEO of your site.

Web optimization for mobile devices

More and more internet browsing is done these days on mobile phones. Years ago, it was mostly done on desktop PCs and Mac computers, but those days are long gone.

People want a quick way to search for products, services, restaurants, or book a tuna boat in PEI. They want to respond fast and they want it now. That’s where search on a smartphone comes into play.

Basically everyone has some sort of iPhone or Android phone these days with a data plan so they can always have the internet on hand in case they need it. That being said, as a web developer, you better make sure your website is optimized for mobile devices of all shapes and sizes. Your website should be accessible with easy to read content.

Search engines have adapted their algorithms to award points for responsive design. In fact, in the last six months since the last Google update, if your site is not optimized for mobile devices, you will receive a penalty, or that or not, and positive ticks.

A word to the wise: make sure your visitors can find you on the web and view your business website on any smartphone, iPad, or Samsung device. You’ll earn valuable Google page rank points, and you’ll also get more website traffic and possibly more sales in the process.

fast loading website

You will get points from Google and other major search engines like Bing and Yahoo if your site loads quickly. Who wants to spend 20-30 seconds for any website to load?

Usually, large images or blocks of code will cause your page to load slowly, causing visitors to leave quickly before the first page loads. This is what they call the “bounce rate.” Your bounce rate will be high, probably over 50%, if your site is not designed to load quickly.

Check out all the header graphics and other photos and videos on their front page. Are they all necessary? What’s its purpose? Are they in the lowest possible resolution so that they not only look good, but your page loads faster because of it?

Optimize your pages, technically, so that your site performs well and the site not only loads faster, but users stay longer on your site to view your products or services. Your bounce rate will decrease and your website traffic and sales will increase, conversely. Check all your third party plugins for SEO and social sharing. Are they all working fine and are they producing errors? Consult with an SEO professional if you are not sure.

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