In my last article, I shared about myself and how I got started in internet marketing. Today here I will explain what Internet Marketing is and the different models related to that, although all of these can be run with just your PC, Laptop, iPhone and WiFi internet connection.
At first glance, for most people, it is about selling things and making money online. But when I asked them what else they knew, most looked at me blankly and had no idea to answer further.
Because in my country, Singapore, especially even though it is developing with huge home ownership and infrastructure, many people, particularly baby boomers and older generations, are very new to technology and prefer to be in their comfort zone. Learning through print books, classrooms, and Networking events since the last 2 gave them a more personal touch compared to learning on their own online despite the wealth of information they can find and learn from Google and Youtube.
What I can say is that although Internet marketing gives you full flexibility, it also has different models underneath, just like traditional businesses that can be run out of cafes, factories, offices, and shops. Under which I will highlight, explain and highlight the pros and cons.
1. Affiliate Marketing
This is by far the most basic and I think everyone should start if they are new and eager to earn their first dollar online like I was 10 years ago.
By definition, you are promoting other people’s products in exchange for a portion of the commissions.
They can be digital or information products, such as in e-learning programs including e-books, videos, and software on membership sites, as well as physical consumer goods that people like you and me buy every day in stores and department stores. electronic.
It can also be services like autoresponder or certified email promotion and service provider, domain registration and web hosting packages.
As for where and how to promote and get paid, you can sign up with online marketplaces and networks like Amazon, ClickBank, Market Health, JVZoo, Warrior Plus, and many others that you can find through diligent Google and YouTube research.
2. Creation of information products
This is where you create your own information product or eLearning courses.
Similar to eBooks, videos, software, and other resources, you can collect on membership sites before selling as your own program and even as a trainer.
The beauty of this is not only that you have full ownership of switching and promoting, but you can recruit other people to promote you as affiliates.
For this, I recommend Optimize Press and WordPress as the best combined platforms, although you can also create HTML pages using a free Kompozer tool.
3. E-commerce and dropshipping
In addition to information, you can also promote physical products.
Anything you can buy in shops and stores can also be traded on the web.
Clothing, computers, electronics, furniture, appliances, toys and video games, just to name the most popular options.
4. Local Business Consulting
If you’re good at 2 or all 3 I mentioned above, you can offer your services to small and medium-sized businesses that require professional-looking websites, social media channels, and advertising for maximum exposure, leads, and sales.
In case the respective bosses saw and recognized the value of what you are providing, they wouldn’t mind paying you more as long as you continue to help them generate more customers, sales, and revenue.
5. Design of mobile applications
In addition to websites, social media channels, and advertising, mobile apps also play an important role in today’s economy.
Because nowadays most of the people prefer to browse websites through their iPhones and also instead of just searching for websites on Google, they can download and proceed directly to the apps to access whatever information they need and want.
If you can also excel at this, you can also provide as part of your marketing package to businesses, restaurants, and shops.
6. Publishing eBooks
Assume you don’t like talking to people face to face, you might want to consider this along with affiliate marketing and creating information products instead of approaching local bosses.
All you need is Microsoft Word or Open Office and write what you know a lot about and can help others before publishing in PDF via eBook directories or Amazon Kindle Store.
7. Independent works
You can offer to be employed by internet marketers for the things they don’t want to do and prefer to outsource.
Like writing articles, designing graphics and producing videos.
But unless you’re interested in software and app development, your fixed salary will be low from the start.
8. Selling domains and websites
This is by far the most lucrative of the 8 models I highlighted.
As all you need is to sell keyword rich or awesome domains and profitable websites to ready buyers on sites like Flippa and Empire Flippers.
Whichever model you choose, you can run from anywhere at any time you want, as long as you have a computer and internet connection. That’s the real beauty of internet marketing!
