Writing headlines should be a straightforward process. You want the audience to know what the benefits are of clicking and reading what’s behind the headline.
The headline should attract, inspire, and encourage your audience to do more.
1. Know your target audience
Understanding the audience you want to attract with your headline is imperative for the headline to be properly worded. The more you can narrow down the person in your mind, the easier it will be to create an effective headline. Get to know your audience, know what words they like to use, and how to frame the problem and solution in a way that piques their curiosity.
2. Write content first
Often times, if you write your content first (be it a sales page, landing page, article, or blog post), it’s easier to create a title that covers all the bases. Some people say that you should write the sales page even before creating the product, so it makes sense to write the content before finishing the title.
3. Start with the benefits
Your audience wants to know what’s in it for them. Your headline should tell them. Look at the title of this article. One benefit is that these tips will improve lead generation. It gave you a reason to read the tips. That is why you are reading it now. It is not a trick; it’s just the facts.
4. Include problems
If your audience has a problem (for example, they want to generate more leads, sell more products, lose weight or whatever), say so in the headline. The words in the title will help you find the information and give you an idea of what is inside the content.
5. Don’t be misleading
Avoid trying to be misleading just to get clicks. Of course, there are times when a funny headline can do wonders for getting clicks, likes, shares, etc., but you have to be very careful because they don’t usually work.
6. Read your headlines out loud
Once you’ve created a title, go ahead and write three or four for the same content. Then read them out loud. Do they sound natural? Which one seems the most interesting and the most relevant to your audience? If you like all of them, remember that you can use them on other platforms to advertise the information.
7. Test and review
Every time you create a new headline, it is imperative that you test it out. You can test two or more headlines against each other to find out which one works best, using A / B testing software through Google or another platform. This will help tremendously.
Remember why you want to create an amazing headline. Know what the whole point is. Is it to make a sale? Is it for them to click and read a blog post? Do you want them to download your lead magnet? Knowing what you want the action to be and where it is headed helps create the best headlines.
