We certainly need to buy our basic needs, sometimes the simple things like groceries for our needs in this digital age, like electronic gadgets. Whether it’s food, clothing, toiletries, luxury items, or home/office items, it’s so important to focus on buying it right and doing it right.
A product brand can be defined as any product that is high quality, authentic, reliable yet affordable despite being highly rated, best reviewed, most current, most trusted, or least rated. The only reasons the brand name product may be the least rated is because the product is the newest on the market.
Simply buying any item is equivalent to management, where we tend to buy and do things RIGHT. While buying things with the end in mind is showing leadership where we do the right thing the first time and every time. In Total Quality Management and Leadership we learn that quality is free on the decreasing factor. This means that it is the lowest quality products that are high maintenance and unreliable, and it is the non-conformity of a product that costs a company or individual dearly in the long run.
The emphasis on sourcing and buying quality, top rated and authentic products is so critical and mandatory as you can say your money earned is equal to your energy, worth investing wisely all the time.
Take for example shopping for a shoe where we have two customers A and B. A trusts authentic and quality products and buys only branded products. YB is a careless shopper who focuses on luxury items and just buys without due thought.
Customer A’s footwear will have undergone a quality test and can be confident in wearing it while traveling even alone or walking a long distance and can be confident in the quality and strength of the footwear ensuring that A has paid a little more dollars or money in cash in any currency more than Customer B. When Customer B walks the same distance, there is more chance of breaking his shoes and feeling embarrassed and helpless in public.
And this is exactly why we need to buy brand name products for the following reasons:
- Branded products provided security, peace of mind and added reliable value to customers.
- Brands help us express our authenticity and who we are.
- Brands save us time in making decisions and increase our confidence in the soundness of products.
- A strong brand generates referrals, repeat customers, and increased revenue, motivation, and directions.
- A strong brand is like a compass and we know where the products are headed.
- An excellent or good brand helps you create clarity and stay focused.
- A good or excellent brand helps you connect emotionally with customers and consumers.
The best book to read about brand equity is ‘The Greatness Guide 1 and 2’ by Robin Sharma. This book is a game changer and life evolving read. So don’t miss this book.
