With all the financial pessimism out there, it’s easy to worry about the impact of the recession on your acupuncture practice. This series of articles covers some of the best acupuncture marketing strategies to overcome the recession and ensure a steady stream of clients entering your clinic.
I have personally used these techniques to ensure that my own acupuncture clinic has remained prosperous. I have also taught many others how to do the same. The strategies work whether you are just getting started in practice or are well established. Not only are they easy to implement, but once set up, many of them run on their own, attracting a steady stream of new customers, allowing you to keep doing what you love: helping people feel good.
This article specifically tells you how to get more referrals.
Every acupuncturist knows that referrals are one of the best sources of new clients for their practice. But how can you encourage existing customers to refer you to their friends? The best way is to set up a referral system. You can set up a referral system so that every time one of your clients recommends someone, they get a discount on their next treatment.
You can easily do this by sending a letter or email to all of your customers thanking them for referring their friends. Explain that from now on every time they refer you to someone they will receive a 40% (or the percentage of your choice) discount on their next treatment. Set it up to receive the discount once your friend has attended the first session.
You can also make discount vouchers for your customers to give to their friends. In this way, both the person referring and the person being referred can receive a discount when a referral is made. Using both incentives together will greatly increase your referrals. We implemented this strategy at an acupuncture clinic in London and the number of referrals tripled from month to month.
