As an affiliate marketer, your main job is to sell the products that you are promoting on your website. When you’re selling exercise and fitness equipment, knowing the reasons people buy it allows you to do a better job of upselling.
Below are some of the reasons why people want to buy exercise and fitness equipment. These reasons may also be why people would buy equipment for someone else.
To lose weight and tone your muscles.
To be healthier and feel better
To build a lot of muscle
To make your body look more attractive.
To slow down the aging process
To aid in recovery from illness or injury.
To please their relatives or other people in their lives.
To fit in your clothes
To be more successful in your career or get a new job
To follow a doctor’s order
To get health insurance or life insurance
Being able to exercise in the privacy of your home
To prepare for an upcoming event, such as a wedding or a high school reunion.
To make a one-time purchase instead of buying a gym membership
There are many types of exercise products that affiliate marketers can promote. It is a good idea to choose a niche in which to specialize.
Below is a list of some of the products you can promote.
stationary bikes
spinning machines
pilates machines
free weights
rowing machines
gliders
treadmills
weight machines
trampolines
ski machinery
elliptical
resistance bands
multi-equipment machinery
jump ropes
climbers
balance balls
sports training equipment
abdominal machines
You can also feature exercise equipment related products on your website. Some related products are:
exercise clothes
Videos and DVDs on exercise programs
Subscriptions to health and fitness magazines
diet plans
Books on cooking and healthy eating, diet plans, exercise plans.
Additional equipment or accessories for products.
On your affiliate website you should have words or phrases that help sell the exercise equipment. Sometimes a single word will resonate with a person and persuade them to buy.
The following are positive words and phrases related to exercise.
lose weight
feel healthy
look better
stop aging
work the muscle
increase stamina and stamina
without shame
improve confidence
Get fit
living more time
increase energy
feel slimmer/sexy/younger/more attractive
look slimmer/sexier/younger/more attractive
tone up
fit in old clothes
keep the weight off
enjoy the beach
lose fat
Eat more
wear a bathing suit
Using images and graphics on your website will also help sell the exercise equipment. Your site visitors will be projected onto the images and this will help persuade them to buy.
Some image ideas are:
Before and after photos of people getting fit
People smiling and enjoying the exercise equipment.
People at home using the computer while watching TV or around their young children
If you plan to drive traffic to your website by using pay-per-click advertising, you’ll need good keywords for your ad campaigns.
Here are some keywords and phrases related to exercise equipment.
training equipment
stationary bicycle
home gym
gym equipment
gym machines
home gym
exercise equipment
fitness machines
weight lifting equipment
used exercise equipment
exercise machine
exercise
abdominal equipment
fitness equipment
home exercise equipment
weight equipment
exercise program
exercise bike equipment
Sports team
exercise
Informative articles are a must have on your affiliate website. These not only help sell the equipment, but will help your site’s search engine optimization. Articles will keep visitors on your website longer and improve the overall quality of your site.
Here are some ideas for exercise-related articles:
How one person used the equipment to lose a lot of weight quickly.
How one person got fit and helped him get a date.
How one person improved their overall health and fitness
How easy it is to set up or use the exercise equipment.
Building a subscriber list will allow you to establish a long-term relationship with your visitors. To get them to sign up for your mailing list or newsletter, you can offer them a free exercise-related information product.
Ideas for free exercise-related informational products include:
A list of good and nutritious foods to eat.
A list of exercises they could do anywhere.
How to make time in the day for a quick workout.
Exercise equipment reviews and recommendations.
Diet plan reviews and recommendations.
Since exercise equipment is often an expensive item, there is the potential to earn a lot of money in affiliate commissions. Finding exercise equipment to promote is not difficult. You can check the official website of the equipment manufacturer and see if they have an affiliate program. You can also search affiliate networks to see if they represent exercise equipment. Choose a program that offers a variety of creative bonding opportunities. Most programs offer free data sources of the merchant’s product catalog. Using data feeds on your website, along with informative articles, will allow you to create an authority website that will rank well in search engines.
