Use Contextual Emails for Your Email Marketing Campaigns
Email Marketing is a great way to get more customers, build rapport with existing ones and convert them from buyers to fans or even brand evangelists. The challenge, however, is that email subscribers are bombarded with emails every day – on average, they receive over 120 per day. So, if your email isn’t relevant and meets people’s needs and interests, it will get lost in the crowd.
That’s why it’s so important to use contextual email marketing campaigns that are designed for specific audiences and purposes. This will ensure that the emails your audience receives are more likely to be opened and clicked on.
To do this, your business should use different email marketing strategies depending on what you want to achieve with your email marketing campaign. For example, a newsletter is a popular way to engage with your audience on a regular basis and can include content like new products, tips and tricks, special offers or company news.
Another type of contextual email is a survey email, which can be used to gather feedback from your audience or customers and improve on the services or products you offer. The best thing about surveys is that they allow you to ask the questions you really need answers to, which makes them a powerful tool for increasing customer loyalty and satisfaction.
How to Use Contextual Emails for Your Email Marketing Campaigns
Promotional emails are also a great way to increase awareness and sales for your business, as they can be tied to holidays and other events that resonate with your audience. The best examples of promotional emails are clear, simple and action-orientated – encouraging your audience to take a certain course of action, such as buying a product or signing up for an event.
Promoting products or services via email
A free opt-in is an effective way to incentivize your audience to join your email list. This could be a checklist, white paper, ebook or another downloadable asset. You can then promote this asset across all of your channels and encourage your audience to sign up using the form on your website.
Promoting products or services via email
Once you’ve built a strong email list, it’s important to regularly send targeted and engaging emails to your audience to keep them engaged. You can do this by taking a look at the content that has performed well in the past and applying those tactics to future campaigns. You should also analyze your competitors’ emails to see what strategies are working for them and use those as inspiration for your own. In addition, you should keep in mind that email design and style plays a role in how well your campaigns perform – for example, image-heavy designs might not work as well on mobile devices as responsive or plain text emails.
