In today’s world, a large part of commercial success is due to presenting a face that presents confidence to both the market and the consumer world. The devil really is in the details, and it comes down to corporate branding, how company members present themselves, their EDMs, corporate brochures, ad campaigns, and press releases. It is a multi-billion dollar industry in some parts of the world to build the right perception of a company. This applies even to those just starting out. Being profitable is one thing, but compromising quality is quite another. Starting a business from the cradle of your home is a good thing, but stalling there and using your home address as your main office mailing address could be the wrong move that will lead to a lot of trouble later on. The importance of a registered office address lies in its ability to define the company that uses it and provides the personality of professionalism that every business needs.
An email address that originates from a private address already instills a lack of trust in the end user. It’s like a well-appointed website, detailing every business and backed by an incredible customer base, only to be marred by a list of contacts you read from some universal mail provider. There is an inherent drop in levels of trust in the company immediately and trust is removed from the equation. These are two things that are extremely important in a buying decision, especially when you’re not there to personally seal the deal. This is much the same when it comes to the registered office address, every business must present an image of professionalism. You may have a great product, you may have great presentation skills, but all of this can be overshadowed by a shoddy mailing address that is on every flyer, brochure, and book you distribute. The end result is the brand and a key component in a successful brand is the intangibles: trust, credibility, trust, history. Once you lose that trust, then your brand recognition among your customers and soon among the rest of the consumer populations will go down the drain and you will slowly see those profit margin numbers following suit. Consider hiring the services of a virtual office provider and some of them have packages that are cheap and offer basic services like a registered office address and simple mail pickup, which is the first step to building a reputation.
There you have it, a comprehensive reason why anyone with a need to be successful in business should have a registered office address. The cost is low and the benefits far outweigh the small investment you need to make to get started on the path to financial freedom and business success. This is the importance of a registered office address; it can make or break your business.
