Hip-hop fashion is everywhere. Hip hop clothing designers have certainly made a mark on current fashion. Street fashion is more than oversized soccer jerseys, baggy jeans for men, skinny minidresses, and low-rise jeans for women. In fact, streetwear has evolved over the years to include a wide variety of styles. As fast as music has spread and inspired listeners of all colors and backgrounds, anyone can wear streetwear and look good. These are some of the best hip hop clothing brands.
- Apple Bottom Jeans caters to trend-setting women of all shapes and sizes. Being fashionable is not easy when you have curves. Apple Bottoms’ motto is “A woman shouldn’t try to fit clothes, clothes should fit women!” Apple Bottoms’ ultimate mission is to showcase and accentuate a woman’s natural curves. This unique brand is the mastermind of platinum superstar Nelly. Her creative team of designers created the perfect fit for different women’s body shapes. Since the launch of Apple Bottoms, they have become one of the most popular streetwear lines catering to women of all shapes and sizes. The brand is loved by celebrities like Oprah, Alicia Keys and Ciara. Apple Bottoms is now a full clothing line for women, including not just jeans, but also skirts, shorts, shirts, and even jackets.
- Kimora Lee has positioned Baby Phat as the world’s leading destination brand for women’s hip hip streetwear. Sexy and elegant, Baby Phat has become a style and fashion phenomenon among women all over the world. Kimora’s background as a fashion model, her marriage to Russell Simmons, and her inherent sense of style would put Baby Phat at the forefront of the urban luxury movement. Kimora Lee’s luxurious designs are sought after by celebrities such as Britney Spears, Lil’ Kim and Alicia Keys. Baby Phat’s statement clothing represents all that is feminine, fun, dazzling, glamorous and sensual. The line now includes outerwear, handbags, shoes, lingerie, jewelry, two limited-edition Motorola mobile phones, and an exclusive fragrance. Kimora Lee continues to take fashion to new heights. Baby Phat is certainly a lifestyle brand for the glamorous woman who loves fashion.
- Beyonce Knowles, one of the best R&B singers of our days, has successfully transcended in the music industry. She has become a songwriter, record producer, actress, dancer, fashion designer, fashion model, and film producer in a span of about 5 years. Beyonce launched her family’s House of Dereon fashion line in 2004 with her mother Tina Knowles. The style and concept are inspired by three generations of women in her family, with the name “Dereon” in honor of Beyonce’s grandmother, Agnez Dereon.
- Marc Ecko, the creative force behind the Ecko Clothing brand, has pioneered the youth culture fashion and global lifestyle brand. The brand has expanded to include several lines comprised of Ecko Unlimited (men), Ecko Red (women), EckM Function (alternative sports and outerwear), Marc Ecko Leather (leather goods), Marc Ecko watches, Marc Ecko Scopes (eyewear) , EckM Storage (bags and accessories), Marc Ecko Footwear (men’s, women’s and children’s shoes), Zoo York (skateboarding, extreme sports and hip hop), EckM Unlimited Boys and Ecko Red Girls lines.
- Founded by Jonas Bevacqua and Robert Wright, Lifted Research Group (LRG) represents its creators’ shared love of music and fashion. Bevacqua was responsible for the idea for the company and also raised the initial seed capital from friends who worked in the fashion industry. The independent clothing company was quickly recognized by the hip hop generation, being worn by hip-hop celebrities Kanye West and Chris Brown. According to the founders, the company’s success has been a result of listening to their passions rather than their pocketbooks.
- Rocawear Clothing represents a global lifestyle without borders. Created by Jay-Z, the brand quickly became the go-to brand for street consumers. The Rocawear clothing line maintains the focus of bringing smart innovation in manufacturing, application and design to its customers. Diversifying from young men’s clothing to women’s, youth, children, babies and accessories, Rocawear defines and promotes urban cultural trends while remaining a true reflection of the urban lifestyle.
- Sean John Clothing has gone from being a domestic style to an international recognition. Diddy brings his keen sense of style to his exclusive collection of sportswear, underwear, outerwear, tailored suits, children’s clothing, fragrances, accessories, women’s clothing and eyewear. The New York Times praises Sean John for his perpetual success. P.Diddy states that “Sean John clothing is not looking for a quick success, but is committed to the quality and design of its products. Ultimately, we would like to be seen as the future of fashion.”
