It’s important to pay attention to numbers in your email marketing. But there are some things that are more important than others. Your email marketing will perform better whenever you fix any issues discovered through the types of data listed below.
open range
Not only do you need to know your open rate, but you also need to know a few details about your open rate. For example, what time and date are they most open? Which topics get the most opens? This information can help guide you in the future if you pay attention to it.
Commitment
Do people respond to your email? What do they say? You should definitely use an email where your list members can just hit reply. This will leave you open to getting your audience’s opinion on the spot, and you’ll be more likely to hear from them this way.
click for ratings
How many people open the email and then click on your offers or calls to action? This is important because if you have a high open rate versus a low click rate, or a high click rate and low conversions, you can analyze this information to find out why.
conversions
How many conversions do you get on average for all your offers? How many conversions did you get on a specific offer? What’s the difference between emails that convert versus those that don’t? All this information can help you improve.
Bounce Rate
It is very important to pay attention to this because if you have a high bounce rate, your email autoresponder solution may punish you by canceling your account. This is a good way to ensure you have good roster hygiene.
Complaint rate
Most people don’t realize that they can view complaints and reports about their analytics so their autoresponder can find out if they’ve been reported. In addition, you can also search your email. If you get a lot of complaints about anything, it’s important to pay attention. It’s hard to look at complaints, but it can help you improve. You can’t please everyone all the time, but you can get better at getting close.
Spam Rate
Before you send an email, your autoresponder will alert you to your spam rate. It uses words, subject lines, and email information to determine your spam score. Try to keep this very low so spam filters don’t kick in and send your message to spam.
Email marketing still works and it works very well. But, you have to stick to the basic rules of engagement. Send information with uncomplicated subject lines, don’t spam your audience, and make good offers that solve problems, and you’ll get better results every time. Use analytics so you can improve.
