SEO helps establish brand awareness
The term brand recognition is the level of brand recognition that a target market has. It shows how familiar customers are with a brand’s products/services. One of the most important steps in marketing a product/service is creating brand awareness.
SEO makes sure that the search engines can easily find the products/services through organic and regular search. When a website maintains its higher ranking, it will be more visible to users online.
There is a higher chance that viewers will click on the link, which directs them to the website. With that said, SEO can benefit a business by establishing their brand awareness one step further.
SEO makes sure a website is mobile friendly
SEO improves user experience as Google Search added another parameter to rank higher and this refers to making websites mobile friendly.
In April 2015, Google Search made a statement about how mobile friendliness played a big role in ranking websites in Google Search. This change will improve the user experience and provide smooth navigation on the website.
Businesses that like their website to register well on a variety of mobile devices can enlist Google’s help.
SEO is considered a long-term marketing strategy
The time it takes for a website to reach the highest ranking is the same as the time it takes to move it down the list. SEO is considered a long-term marketing strategy, in which a minimum duration of six months is needed for a website to remain at the top of the ranking.
As long as the Google algorithm is not changed or the competition has not come up with more powerful SEO strategies, it will not be easy for a website to drop in search rankings.
SEO helps gain market share
When a website stays at the top of the search engine list, it can be easily found by online users. These users can be considered as leads. The moment they find the information they need from the website, there is a chance that these leads will become customers.
Customers are most likely to make a purchase, sign up for a newsletter, or sign up to become a member. Either way, the conversion rate increases. As a result, the company gains market share.
SEO enables the synergy of all online marketing activities
Every online marketing strategy used plays a role in the success of SEO efforts. These marketing strategies including blogging, content marketing, direct email, e-commerce, social media marketing, and web management help improve rankings on many search engine sites.
Integrating all these online marketing activities and aligning them towards a common goal will allow companies to be successful in their marketing strategies, including SEO.
SEO increases followers on social networks
Once a website reaches the front page of search engine sites, it will be discovered by more users online. Brand awareness can be very useful even across different social media channels. Most of the time, when online users visit a website, they click on social media icons and eventually become followers.
