After watching the recently released movie “Kick Ass” for the second time, I realized a dazzling internet marketing secret that almost anyone can use. It is also a true marvel. Look at this:
Towards the end of the movie, there is a scene where the character Hit Girl (the 11-year-old ninja girl who steals the show) wants to infiltrate the mafia headquarters. It’s late and the henchmen expect an assault from the mysterious person who killed several of them earlier.
In other words, they are on guard. With the guns out and the building “locked down.” So what does she do? Show her up in her superhero costume with guns blazing? Not quite. Instead, she is wearing her normal “civilian” clothes, knocks on the glass door of the building, pretends that she is lost, and asks to use the phone.
Who can say no to that?
So they let her in and, well…it’s not pretty from there.
Anyway, here’s the point:
What Hit Girl did is EXACTLY what smart internet marketers do. No… I’m not talking about fooling anyone… I’m talking about slipping past your prospects’ natural “sales defenses.”
We ALL have them, too. Even prospects looking to be sold are on their guard. They have to be (for survival reasons).
It is likely that someone you trust has recently lied, scammed or deceived you, including your bankers, bosses, investment advisers, the government, etc.
So those sales defenses are at ALL power. And you know what?
The best way to bypass those defenses is to do the opposite of what they expect (ie. NOT go “shooting weapons”) and instead… listen to them. Show them respect in your ads. Qualify them in your marketing. (They may not even need your product, right?) And show them you really care.
Hey, maybe it’s not the guru’s way.
But it works like it’s nobody’s business.
