There are plenty of factors both for and against article marketing strategies. It is important that you are aware of them before taking action. Some of the main advantages and disadvantages of article marketing are pointed out and explained here. You simply need to know this so that you can make the decision that is right for you.
Advantages: Points in support
1. Article marketing is a great way to brand yourself as an expert in your niche.
Also, by doing this, your readers will trust you more with what you have to offer them, be it a product or a service.
2. Your articles give you leverage power.
An additional cause for article marketing is that your articles will go VIRAL. This offers the added bonus of getting more traffic to your website for free by posting your articles on their websites or simply sharing a link on a popular social network. All in all, this will prevent you from making the mistake of sending a lot of money you don’t have on paid advertising that leads to poor conversions.
3. Use your articles to create a free report.
After that, there is only one more step and that is to create your free report. That’s obviously critical because you can certainly generate a lot more free traffic and in some cases a lot of highly targeted traffic if you approach the right super affiliates with large email lists. After taking that into account, it seems very sensible to market items to your target audience, doesn’t it?
The above points show the positive aspects of using these article marketing strategies. There is also a negative side. Let’s focus on the various drawbacks.
Disadvantages: Points Against
1. Writing articles can take a long time.
If you’ve ever written an article before, then you know what I mean, and that could have the negative effect of procrastinating to even start with marketing articles. That is definitely not a good thing. It could be a motivation to avoid doing it all together.
2. Publishers are becoming more demanding when submitting articles.
What you need to do is make sure you format your articles correctly so that at least you know you got it right and you will have very little trouble getting your articles approved by publishers and article directories.
3. Submitting your articles can be very slow and time consuming.
A final cause to avoid using these article marketing strategies is to submit your articles for syndication. Everyone should consider this point very carefully as it could directly lead to your website getting a lot of free targeted traffic if you opt for the article market anyway. Alternatives to manual submission are available.
So there you have it. There are positives and negatives to using these article marketing strategies. It is not suitable for everyone, but it is certainly good for many. So be sure to carefully review the information and comparisons above. The information and facts presented should certainly help you be well prepared to make the best final decision on how to proceed.
