Color psychology is the most important question that I get regularly. The reason is its importance. Color is a trigger that is associated with traditions and has been used so well in marketing over the years that it must be respected or sales are lost. The color will also trigger reactions. It is a fact. That is why you must know how to choose the right color for the right reaction at the right time. Due to the relevance of a color to marketing success, I always like to keep sharing and repeating, in some cases, what colors to use and when. Here are eleven of the basic colors.
These colors work as triggers only in Americans. Each country, culture, has different representations of color. If you are even selling to Asian culture in the United States, the colors will change. Learn the colors of the ones you are selling and the sales will bloom like a rainbow of tulips in your garden.
Quick List
Red
Red creates emotion, shows strength, is used to express sex, passion, speed and danger. Use it properly and it works great.
Blue
This is the most popular color. Why? Because it builds trust, it reminds people to look at the sky / dream. Thus, it generates trust, transmits trustworthiness, a sense of belonging, coldness (in the sense of the 80s), refreshing and clean.
Yellow
We think of the sun and the sunlight, its warmth, being joyful and happy. Put it together with the blue and the thoughts of sitting on the beach or gazing at the ocean connect.
Orange
Orange is not used much in marketing. On a computer screen it loses its hue. When it is clearly seen that it is orange, it transmits joy, it triggers childish behavior; excellent in workshops if you want to bring people to that place, it also conveys warmth and vitality.
Green
When we think of green, we associate it with trees and grass. This brings up associations with nature, freshness, freshness. It also means growth and abundance. Money is green and we automatically associate green with prosperity.
Purple
Royal purple shows images of royalty. Passed down through the centuries from religion and palace decorations, none of our associations will change today. Purple also signifies spirituality and dignity.
Pink
Generally associated with femininity, it means soft, sweet, affectionate and often security. The safety of maternity and all that it stands for. As females mature, they sometimes lose their feminine side due to entrepreneurial rigidity. To bring him back to surround you in pink for a year. Pink blouse, suit, watch and household items.
White
Black and white are not really called a color, but we recognize them as such. White represents pure, pure, virgin, clean, youthful and smooth. This is why white backgrounds work better than black backgrounds on a website.
Black
Black can trigger the representation of the dark side of things in certain situations. Usually when black is the dominant color on the page. It can also represent sophistication, elegance, mystery. Black in clothing is seductive and will therefore represent the same in many marketing materials, even if it is only a conscious and unexpressed trigger.
Gold
Gold is worth more than silver or copper, but not diamonds. Since we have been taught to associate gold with value, which is exactly what kicks in when we see it in marketing materials. However, it can rarely be used in marketing materials because the color usually doesn’t duplicate well. On the Internet, it is very confused with yellow and what yellow represents.
Silver
Silver also represents prestige like gold. It is also a difficult color to express on the internet or in printed materials. Send cold or scientific signals. This is why silver kitchen appliances sell so well. It also represents cleanliness in some cases, especially kitchens. These are not all the colors of the rainbow; they are the most important in marketing. Use them wisely and they will make a difference in sales, or the kind of response you are looking for.
