Everything you have learned about marketing and advertising is WRONG. Everything you’ve heard, everything you’ve tried, everything you’ve done, it’s all WRONG.
Hello, my name is Rich Harshaw; I am the CEO of Y2Marketing, the nation’s leading marketing consultancy and compliance agency. What I want to do in this series of articles is teach you a system for innovating and marketing your company to the point where it is immediately obvious that you are the obvious choice to do business with. I want to show you how to make those advantages of doing business with your company so obvious to your prospects and customers that they quickly and easily come to this simple conclusion: “I’d have to be a complete fool to do business with anyone else but you. .. no matter the price.”
Let’s say you own a moving company… and you spend $3,000 a month in the Yellow Pages for a full-page ad, and that ad generates an average of 70 calls per month. Is that good? Is it so bad? Well, it depends… but let me ask you this: What if you could take that same full-page ad that costs $3,000 a month and just change what it says and how it says it, now instead of getting 70 calls a month, could you generate an average of 955 calls per month…and the average lead quality was measurably BETTER? Let’s say you own that moving company. Would you be excited about that? 955 top rated calls per month instead of 70? If not, we need to take his pulse and see if he’s ALIVE! That is what is called obtaining more results, earning more money, for the same time, the same money and the same effort invested.
Or let’s say you’re the CEO of an up-and-coming bank trying to gain a foothold in the small business lending market. Let’s say you have 22 retail locations supported by $370,000 per month in total marketing and advertising spending for the small business loan program, which includes a lot of telephone marketing, direct mail, newspapers, and some radio and television…as well as various brochures. and guarantees in each sales office. What if you’re that CEO, and despite spending a fortune on advertising and marketing, your efforts to generate leads and subsequently close loans are losing money and getting worse over time?
What if you could change the message that’s being communicated in your marketing and advertising and in all those brochures and other collateral, and by doing so, you could increase the number of leads generated by 465%, increase the quality of those leads and therefore increase your close rate from a pale 8% to a healthy 31%? Not changing the amount of money spent on the show, not hiring an expensive celebrity to say they get their loans from you, not doing anything materially different from what you’re doing now… Just changing what you’re doing. you are saying in your marketing to make it WORK BETTER.
Whether you spend $3,000 a month, $370,000 a month or $3,000,000 a month in marketing, I’ll show you how to use the “Monopolize Your Marketplace” system to build on what you’re already doing and get those kinds of results for YOUR business by changing the way you which does all of your marketing and advertising, including cross-media ads, brochures, websites, trade shows, signage, and everything in between. I’m not talking about radical changes that are “creative” or weird or bizarre or anything else.
The process for getting these kinds of results is very systematic, and anyone with a strong business background can figure it out. But in a nutshell, my purpose is to show you how to change your marketing and advertising, and enable you to leverage your marketing momentum. Just like the moving company and the bank in the examples, and just like the dozens of examples I’m going to give you in this series of articles. The result is that you earn more money for the same amount of time, money, and effort invested.
Most companies just don’t know how to do this. Some companies know that their marketing could use some help and is under leverage, and as a result, they are looking for solutions. Maybe that’s you. But there’s a larger group, a group that doesn’t really understand the untapped potential that lies in your marketing. They spend some money on marketing or advertising, they get some results, they make some money, and then they decide that whatever results they get are probably as good as they seem…and they realize there’s not much they can do about it.
They figure that the 70 calls a month on the $3,000 ad is about what you should get for a $3,000 ad; they never imagined that calls to 955 were possible. Could not be farther from the truth. If you only understand what you’re going to learn in this program, if you understand how to run what we call the marketing equation consistently, then you’ll always get predictable, consistent, and inevitably huge results every time you do it. anything called “marketing.”
The system is based on immutable principles of human nature that people always want to make the best buying decision possible, and therefore the job of marketing, your job, is NOT to yell incessantly about how good you are or how bad you are. low are their prices. -but your job is simply to facilitate the prospect’s decision-making process and allow him or her to feel in CONTROL of the decision, based on having sufficient quantity and quality of information. The system is really a breakthrough in marketing and advertising, but it is simple and easy to understand. We have thousands of customer successes to prove that it works literally every time you implement it, no matter what type of business or industry you’re in.
We compete head-to-head with marketing consultancies and large traditional advertising agencies that make money from their clients without being held accountable for results. These agencies hate us because we expose their ineptitude and reveal our processes for getting results to our clients so they can evaluate for themselves… just like we will in this program… and then we walk them through the steps… step by step step how to make more money every time you post an ad, produce a brochure, build a website, show up at a trade show, send a salesperson out into the field, or any other sales-generating activity. Advertising agencies hate us so much because we threaten their very existence; they even call us the “anti-agency”.
So how can I say that everything you’ve learned is WRONG? How can I accuse you, without even meeting you, of leaving huge untapped gains on the table that are readily and quickly available just by doing what I’m about to share with you? How can I essentially say that you don’t know what you’re talking about marketing-wise, even given the fact that you’ve most likely been marketing for 10, 20, or 40 years? and have you been getting what most people would consider good results all along?
Well, I’m not going to answer that question right now… in fact, I’m going to let you answer that question yourself as you read this series of articles; If I do my job, then I think the answer will become apparent. But I’ll make you a promise right now: this is not exaggeration, this is not the same old stuff you’ve heard a million times repackaged…although that’s what all the so-called marketing gurus and ad agencies would like. you to think. And even if you think it’s business as usual, I’ll give you some assessments later to prove to you, in a quantifiable way, that it’s not. Anyone who claims we are using the same old formulas and processes should produce marketing and advertising that looks like ours, works like ours, and most importantly, makes money like ours. They must have a specific set of rules, formulas, and strategies that can be consistently applied to any type of business across the board. They should provide a set of assessments that allow anyone to instantly and objectively judge and rate their own marketing and predict the success of a marketing campaign before spending any money. And guess what? Nobody does it. That’s right, no one. This information is exactly what you needed and were looking for to take your business to the next level of profitability and success.
