Are you launching a new website or want to generate targeted traffic to your existing site? Advertising your site is an essential part of growing your audience, and marketing will take many forms. From optimizing your website to increasing awareness, marketing your site is essential to being effective online.
Part 1: Optimizing your website
1) Optimize your articles for search engines. SEO is an important factor in improving the visibility of your site. It’s about making sure that the content on your own site matches potential key phrases. Common SEO targets are web page and article titles, image descriptions, URLs, and the use of organic keywords in articles.
2) Build backlinks. Backlinks are links to your website from other sites. To get the best backlinks, you want links from sites that are much better known than your website.
* Commenting on other websites, posting on community forums, answering questions, and guest blogging are just some of the real ways you can increase your link count.
3) Make sure your design is up to date. An attractive and useful Internet site will attract and retain a much larger audience than an outdated and difficult to use site.
4) Make sure your site framework is easy to crawl. If search engines have trouble getting around your website, they won’t be able to catalog your articles. Run your website through a crawl check to make sure it really is easily crawlable.
* Some of the popular crawl simulators include GSiteCrawler and Xenu. This software can help reveal any problems with the navigation and structure of the site.
Part 2: Spread the word
1) Create a Twitter account. Allows you to post once you post new content on Twitter. Twitter is one of the most crucial new teams to keep readers informed. Publish your title and a short article URL for each new post on your own site.
2) Post your new content on social media sites. Social media is where your visitors spend almost all of their time while on the web. Make sure all of your content is posted to your related public media pages.
* Create Facebook and Google+ pages. This allows you to easily share your new content with anyone who is a fan of your page.
* Links from social media sites usually don’t help your page rank overall, but they do help build audiences. Eventually, this will result in increased Page Rank as visitors begin to link to your website on their own.
3) Create a font. RSS feeds allow readers to include your site with their RSS reader, which will update them once you post new articles. You can even submit your Feed to directories to help greatly in attracting new viewers.
4) Create YouTube videos for your content. YouTube is an incredibly popular site, and if your articles lend themselves to video clips (how to’s, testimonials, etc.), you should consider creating a YouTube channel. Create and upload movies that enhance your content, you should include links to your website in the video explanation and annotations.
5) Start an email newsletter. Create a newsletter that you can distribute to an email list of your audiences. Have new users opt-in directly to your email list automatically.
6) Send announcements of press releases. Press release announcements let others know about new developments on your own site and invite other websites to discuss this information with their visitors more easily. Write launch ads for your website homepage and send them to relevant outlets.
7) Submit your articles to web directories and aggregate sites. StumbleUpon, Digg, Reddit, Slashdot and others are certainly a great way to really get your articles in front of more potential audiences. Like online networks, many times they won’t have a significant impact on your ranking right away, but they will eventually drive more traffic to your site.
8) Buy advertising space. If you have the budget to invest, consider buying some ad space. You may need a good style for your ad, as well as a good campaign approach. The ads can reach a large number of people and can lead to a huge increase in traffic.
Part 3 Production of quality content
1) Become a specialist in your specific market niche. Your goal should be to make your website the top destination for your type of content on the web. This implies that you must become an expert on your interest or niche, to ensure that you can pass that knowledge on to your readers.
2) Produce unique content material. The best way to attract visitors to your website is to provide unique and useful content that can’t be found anywhere else on the web. Producing unique content and becoming a specialist go hand in hand. Try to strategize your articles from a position that hasn’t been tried before.
3) Post articles regularly. A normal upgrade schedule will help you retain users. The average viewer’s attention span is incredibly short, and their memory space is even shorter. You need to constantly create new content to make sure audiences keep coming back for more.
* If you are writing a blog, make an effort to update it at least a couple of times each week.
* Make an effort to time your content release during the prime period for your core audience. This involves regular lunchtime or after dinner usually. This will help ensure that many people read your articles.
4) Write headlines that grab attention. The title and associated image of an article is usually the first thing a viewer will see, and if it’s not really interesting, they’ll most likely pass by without believing for a second. Sites like BuzzFeed get a lot of traffic because of their unique and exciting headlines.
5) Make your articles easily shareable. In the global world of social media, you want to make sure your content sparks good conversation. This really is the complete package: the title, the image and the guarantee of exclusive content inside. Most of these can help visitors to share your articles with their friends.
