To start an outbound telemarketing strategy for your landscaping business, you need to start with creating a script that works. It’s almost always preferable to create your own script according to principles that work rather than using a canned script you get on the web. There are numerous reasons behind this, including:
- He appreciates your perspectives and requirements much better than any other script creator.
- A script made for your unique product or service will sound better than a blanket script that prospects might have heard from other companies.
- You can make the script give you only the important information and fit your offer precisely.
Although it is crucial that you use a script created especially for you, there are numerous tactics that can be used to increase conversions.
- Quick scripts are usually the most effective telesales scripts. The potential client should know why she is contacting you and why she should be interested within several seconds of calling you on the phone.
- Get to the point quickly, don’t go with the entire sales pitch on a first call, stick to the essentials.
- Keep the purpose of the call in mind when creating the script. If you’re producing a lead or scheduling an appointment, that should be the point of the call. Don’t add anything that doesn’t need to be included, it will just annoy the potential customer and hurt your conversions.
This is the basic format you can follow:
Hello ____________, this is NAME calling from Landscaping Company. We are currently providing landscaping services to several of your neighbors, our company offers free quotes for homeowners in the area. We offer full services like… and affordable full service plans at low cost for homeowners.
Rebuttals to common questions:
- I understand you already have a service, but we guarantee to beat any fees and offer additional services like…
- I know it’s a little early to think about landscaping, but we can give you a quote and lock in a much lower rate for the entire season than you’ll get if you wait until May.
That’s great, I just need to verify that we have your correct information:
- I have your name as…
- and your address like…
- and your phone number…
- What is the best time for you in the DAY?
Thank you for your time and just to confirm that we will drop by the DAY/TIME to take a look at ____ and get a quote to get a job done. Have a nice day.
When you’ve developed a good finished script, you shouldn’t hesitate to try to make improvements. May require some changes based on telemarketer feedback to get things running smoothly after calls start. You’ll also want to find answers to questions that prospects may ask during the call.
