With a lineup like this it’s hard not to hit a home run! Mark Joyner, Matt Bacak, Robert Allen, Bill Glazer, Marshal Sylver, Shaun Casey, Ted Nicholas, Kevin Wilke, Joe Sugarman, Keith Wellman and Dan Kuschell were just a few of the great presenters at the STFTT event. I personally watched and sat in the audience alongside other big name guys like Joey Smith and Tellman Knudson. It was truly a who’s who in the “internet marketing world” mingling with the new marketers. It was great to see these great legends of internet marketing, but what was even more amazing was the presence of guys like Ted Nicholas, Joe Sugarman, who almost all of these gurus attribute their great success in internet marketing that is now possible thanks to to the things these marketing legends did. In fact, Matt Bacak went into great detail about how these men mentored him and how these guys laid the foundation for what we sell and promote products online.
My event notes are full of great comments from these great speakers. Mark Joyner explained to everyone that the “Recession” is and always will be in the past. Since it is determined by two consecutive business quarters going down, but keep in mind that all of that data is the past. We could be out of a recession now and not even know it. His main point was: What do you do in a recession to make money? Answer: “The same thing you do when you’re not in one.”
Matt Bacak gave us a great look at what it’s like in his office and guided us on the right ways to approach GURU… “Don’t sell burgers to vegetarians” was his big quote. In other words, make sure his offer fits into the list of people you hope to do business with; if not, you need to find someone who does. So, in other words, Matt sells to internet marketers who don’t come to him with a music product, or in other words, “Don’t sell burgers to vegetarians.”
Robert Allen told a really great story about how no one who was willing to hire him was the best thing that ever happened to him. After 27 rejections, he then found out what all these employers realized. They knew that Robert was never going to be a great employee because he had an entrepreneurial spirit. Those of us with an entrepreneurial spirit understand that…I guess it’s the same as, “Many cooks in the kitchen or many Captains on the ship.” Everyone knows what I mean, but the main thing is to know if it’s you. If so, you better reconsider being someone’s employee because you’ll probably end up hating what you do.
If you are just starting out, or if you have never been to an “Offline Event” like “Survival Tactics for Tough Times”. I encourage you to do whatever it takes to make your “You Know What” one soon! It will change the way you do business and open your eyes to new opportunities. This is my fourth event this year. Now I brainstorm with a group of successful marketers once a week and have many new contacts in the IM industry. One of my partners is already working with “Keith Wellman” so you never know when you might have that big hit and be one of the next IM GURU, but I always like to remind everyone that you don’t have to be to make it. big online. Most of what I do is local business and it can also be very lucrative. They say that if you get a good idea from a conference, it was worth it. I have a full notebook full so I must have hit the mother load. I leave you with this quote from Ted Nicholas: “The price of education is paid once, the price of ignorance is paid forever.” So the next time you’re wondering if it’s worth the time and money to go to an offline event, remember this post and I’m sure your answer will be “Hell yes!”
