Social media reportedly accounts for a total of 28% of the total time hoteliers spend on online marketing. This makes it the time when they choose to connect with their throbbing online community consisting of their fans and followers on all devices. When it comes to sharing and curating impactful content, hoteliers have been found to have done a stellar job so far.
The value of investing in paid ads – you know you’ll only end up winning
However, those of you who want to produce even better online campaigns should turn to paid ads on social media. In fact, these paid ads have been shown to perform 8x better than publishing websites or display campaigns. Now we all know how Google AdWords / PPC / Facebook paid ads it can offer substantial traction to online visibility for brands. Today, we will see in detail how they work.
According to a case study, a multi-property brand had seen a drastic improvement in revenue (read 1,373% !!!) by launching an individual ad campaign on Facebook, as well as multi-channel campaigns that integrated Facebook ads.
Now simply put, businesses regularly invest in posts promoted by Facebook so that their posts appear higher than others on the news feed. As such, there are more chances for people to see your brand. However, there are still many small business owners who are not ready to spend a little on these promoted posts just yet. Experts, on the other hand, have repeatedly emphasized the fact that Facebook and EdgeRank news sources are making a lot of noise as of late and amid all this noise, you’re not really trying to spend time on paid posts. absolutely sure of the fact that your posts get lost in all the clamor.
Now, it is very important for companies to realize that their size does not necessarily have to act as an impediment on their path to success on social media. They don’t necessarily have to pay a lot to boost visibility on social media. Spending a small amount of money can help them considerably in this regard.
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Social media ads have evolved a lot from the moment they appeared. Today, a platform like Facebook allows marketers to target their own email database across networks. Companies, experts say, should seriously consider incorporating behavioral targeting into their FB ad campaigns, as it would help them focus on users making travel plans.
Newsfeed algorithms are also gradually shifting towards paid content. As such, it only makes sense for marketers to invest in promoted content and forex marketing campaigns that will effectively help you reach your users at different stages of their journey.
If you are not paying attention to paid ads on social media yet, we can sincerely hope that the above-mentioned points will help you act differently.
The tips mentioned in the post will also help, we hope!
