Keyword research is the backbone of ranking a website. Choosing the right keyword and optimizing it will get you more traffic and rank your website faster in the search engine. The keyword is the first thing you need to know when you move towards optimizing your site or blog. This article is for beginners to better understand how important keyword research is in website ranking and getting traffic.
If you look closely at the analytics, you’ll see that most of your traffic comes from a handful of your articles. Have you ever thought about why that is and what you did right? The reason behind this is that some of their posts rank for the keywords that are highly searched for in a particular region. Before jumping into its importance, you need to understand the difference between long tail and short tail keyword.
ยท Short-tail keywords are 1-3 words long. Example: digital marketing services, local SEO services.
Long tail keywords are more specific keywords and consist of three or more words. Example: How to be up in Google, How to search for keywords.
Long tail keywords can bring you more traffic and revenue and your chances of getting ranking increases. High-quality posting can also rank you, but have you noticed that content stops getting traffic after a while?
When you optimize your website, you have to define keywords called Meta_keywords, but as of 2016 it is of no use as search engines are smart enough to detect keywords automatically and rank your pages automatically. Ranking for the wrong keyword would affect your bounce rate and decrease the average time a user spends on the website.
You should look for keyword density in your content. When the bots crawl your site, they can calculate keyword density and rank your site for it. Stay as far away from keyword stuffing as it can penalize you. Different SEO experts have a different view of keyword density, but it shouldn’t be more than 2% of the article length. You can target multiple keywords, but it’s not recommended to exceed more than three.
The importance of keyword research does not end here. There are plenty of tips and techniques to become familiar with, and you can use free tools like Semrush and Google Keyword Planner to plan your keywords and rank your content faster.
