The e-commerce industry in India has seen a remarkable boom, with the introduction of a large number of online retail stores, in recent years. Furthermore, through smart and rigorous promotional campaigns, these online stores have managed to reach a large part of the Indian population, which has gradually opened up to the concept of online shopping and is finally abandoning its so-called “cant-touch. -I will not buy “mindset”. In fact, according to Flipkart, 2013 saw an increase of almost 80% in e-commerce business in India. However, the emergence of so many e-commerce companies has created fierce competition in the market web, which has forced these online retailers to introduce new strategies and services, not only to attract more customers, but also to keep them interested and invested in their brand for longer.
For this precise reason, the year 2014 saw the advent of a number of new trends, which played a notable role in increasing the popularity and reach of many e-commerce greats such as Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay. , Zovi and American. swan, among many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants grow their customer base, by big numbers.
Mobile shopping
This concept was introduced as an extension of websites going responsive, that is, compatible with mobile devices and tablets. With more Indians having access to cell phones compared to computers and laptops, mobile shopping was a trend that definitely had enough appeal to convince customers to shop at online retailers.
Same day shipping policy
One of the biggest disadvantages of online shopping is the amount of time it takes for the product to reach the customer. To counter this problem, many online retailers introduced the ‘Same Day Shipping’ policy on a wide range of products to appease this particular customer problem. If users knew that their product would ship the same day it was ordered, they were more likely to buy from the website that offered this service, rather than those that did not.
Quality, goal-oriented content
After Google made it mandatory for e-commerce websites to include only exclusive content that is relevant to the products and services they offer, most retailers were forced to include quality content in the form of original blog posts and videos. on your websites, in to enable better link building and improve your search engine rankings.
Cash on delivery policy
Perhaps the most popular trend of all, the introduction of the cash on delivery policy was a bold move adapted by many of India’s largest e-commerce retailers. In addition to simplifying things for customers who were not comfortable with online banking, this policy also provided a testament to the authenticity of the website and its products.
Great shopping festivals to save money
Although not a completely new concept, online shopping festivals were still one of the biggest baits when it came to attracting customers to various e-commerce retailers. By offering attractive discounts and sale offers, especially during festival seasons, many of the big online stores such as Flipkart, Amazon, and SnapDeal attracted large numbers of online shoppers to their websites in 2014.
Apart from these, there were other small but important trends that made 2014 a good year for the e-commerce industry in India. All in all, it’s safe to say that the introduction of new trends, combined with people’s positive attitude towards online shopping, will certainly bode well for our growing e-commerce market in the years to come.
