Like most people, I hate spam.
I mean, I can’t stand it. It eats up my time, my patience, and my energy in a way that only a few other things in this world can.
At the same time, however, I also learned a way to use spam for profit, legally, ethically, and legitimately.
Actually, this is an idea I got from the “father of guerrilla marketing” Jay Conrad Levinson when I interviewed him a couple of years ago.
And what it says to do is subscribe to a lot of internet newsletters and marketing newsletters and get on a lot of lists. Even lists that people would consider “spam.”
And what it says is, depending on what market you’re in, one in 20 of those spam will have a good idea.
Perhaps an interesting title that you can swipe for your products, or an idea that intrigues you and therefore will probably intrigue your own listing.
And so, by skimming through spam like this a lot, you get all sorts of cool ideas for your own products, newsletters, books, and promotions.
It’s actually quite an interesting concept that really works. Try yourself and see.
Get a free email address, so you don’t put your good email addresses on anyone’s spam list, and start subscribing to everything.
Not only things in your market, but also in other markets.
And then every once in a while, go through that spam email and see if you can’t pick a good idea.
I think you’ll be amazed at how many ideas and strategies you’ll see that you can easily adapt and modify for your business.
