In an increasingly busy market, exposing your application can be easier said than done. For this reason, mobile app marketing is just as important as creating the app itself. Are you one of those who still believe that your great app will be exposed on its merits? Then you will soon get into serious trouble if you don’t change your orientation now. As a developer, you should invest time in a campaign on how you will get those who will expose your product and make people buy it too.
Here are some mobile app marketing methods that will get your app discovered.
1. Social networks:
You need to have a strong social network like Twitter, Facebook, Vine, Instagram, as well as Google+ on your websites to engage with followers and fans. On the other hand, find out which of these social media sites is being used by much of your target audience and build a presence there, in a situation where you find it difficult to invest both resources and time to create a presence on all these sites. . .
Use these means to engage users, spread the word, and respond to their inquiries on time. Also, run contests that will give people a chance to share your updates. To encourage people to share their experience, you can add applicable sharing options at certain activation points in your application.
2. ASO or App Store optimization:
Another method of mobile app marketing is through ASO. Allow the app store to overflow with the app. But nevertheless:
- To improve your search rankings for your apps, optimize your app’s description, title, and keywords.
- Get your content associated with a wide range of keywords that are relevant to the application and your business.
- Because the application title is also searchable, please do not reuse the keyword in the keywords section of the application. You can use it to contain vital keywords that are not in your app title.
- Keep your description short and engaging. You can use short sentences and bullet points to engage the reader.
3. Create a standard website optimized for mobile devices:
A quality and standard website for your mobile app marketing will not only impress journalists and bloggers, but it will also offer your audience the opportunity to take a look at the various features of your app in the course of the process of making a decision. decisions. Building a standard, well-planned website will go a long way toward turning an indecisive visitor into a customer.
4. Be distinguished:
You must stand out for your mobile app marketing to be successful. So to spread the word about your application and increase awareness, get creative and use multiple mediums.
5. Press kit:
Create a high-quality, disposable press kit. Add eye-catching screenshots and app logo of various sizes, updates, press releases with app history, and news. Strive to make the press kit available on your site for easy download by bloggers and journalists.
6. Communicate:
Plan a detailed scope long before your app is released by listing the top app review websites. Now it is up to you how you can get the attention of the reviewers in a few lines as they receive a lot of emails on a daily basis. Also, reach out to all the influencers in your industry using social media channels and offer them the opportunity to preview your app without paying a penny. Although not everyone will take action, your app will get some publicity, even if one person does.
