You may be a financial marketer or looking to become one, however there are a few updates you’ll need to make to your current marketing plan. There tend to be fewer financial network marketers using online strategies, but that is starting to change.
Most likely, there are many compliance issues when it comes to marketing financial services to the public. But all you really need to do is work with your legal department to get your emails and social media pages approved by their compliance department.
Many times you will find that they have a pre-approved set of emails, letters and videos that are ready for you to send to your market. The earlier you start using them, the further ahead you are in the marketing game.
Next, you’ll need to learn how to transfer your old marketing method to newer, more up-to-date marketing concepts. Let’s review three main changes you can use to make this happen.
1. Own brand
The old concept: Rarely would you find a financial network marketer who was branded as a financial professional on their first day. That used to take time. When he signed up for a financial network marketing company in the past, he simply jumped from a career to being a part-time financial strategist; all without pre-market strategies.
Updated: Today you can brand your brand from scratch by first creating your own web page on the internet and building a social media presence. Then add some content about who you are along with information about your new business. But instead of leading with your products, you must first lead with who you are, not just what you sell. Information about your new business follows.
2. Build your market
The old concept: In the old days, you would follow your company’s marketing system, which would probably include writing a list of the top 100 people you know. He would then narrow that list down to the most qualified prospects. Next, I would start calling those prospects on the phone to invite them to a business meeting or one-on-one presentation, painfully trying not to reveal too much information about the company.
Updated: Now you’ll take the same list, find each of them on social media, and make them friends. From there, you can invite them to join your mailing list with a subscription box. At this point, you can send them information about your new company on autopilot.
3. Attract your market
The old concept: In the past, there were all these scripts that you needed to learn so you could call your friends and family to come to a meeting, have them schedule a time for you and your leader to come to your house to present your concepts
Updated: Today you start by building a list of those who are already interested in what you do. This is achieved by posting interesting content on your blog site, article sites, social media pages, and video marketing pages. This content will attract those who are looking for what you do. You can then follow up with a call and have them become customers or business partners.
So now your page is built and looks nice and professional from the start. Those who are attracted to you and what you do will automatically enter the door through the subscription box of your email. Inside they will find a series of automatic messages that will gracefully guide them to your products and services. Once they’ve shown interest, you can give them a follow-up call to close. Your prospects are usually very intrigued by this point and are happy to chat with you and even meet up to get to know you better.
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