Hip-hop fashion has conquered the world. From the 1970s to today, the whole world follows it, and even famous personalities like Beyonce and Jay-Z are iconic in their hip hop fashion.
Many personalities are such a fan of hip hop fashion that they have started their own clothing line. Many big names and brands in the fashion industry have taken hip hop culture as inspiration for their own clothing lines. Here are several popular ones that continue to cause a stir on the fashion scene:
be john
Sean John Combs helped revolutionize hip hop fashion by incorporating his urban fashion sense. He made gold chains popular, as well as aviator-inspired suits. His clothing collection includes jeans, caps, shirts, socks, jackets, and also suits.
academics
Denim with an urban twist characterizes Akademiks, but today they offer a whole line of urban clothing. They have also opened up to womenswear, endorsed by Keyshia Cole. From jeans to tank tops, capris and jackets, Akademiks is considered a must-have for all fans of hip hop fashion.
apple backgrounds
Founded by Nelly, this unique clothing line caters to women of all sizes, who would like to stay on trend! It especially focuses on plus size women, allowing them to break free from the traditional prescribed clothing for women, encouraging them to feel and enjoy the natural curves of a woman’s body. Originally a denim collection, it has grown and adapted into clothing styles such as miniskirts, jackets, tracksuits and tops; all of which offer the customer a wide range of options.
House of Dereon
Beyonce Knowles is another artist who created her own clothing line, featuring hip hop fashion. With the help of her sister Solange and her mother Tina, she created a line that, like Nelly’s, caters to women. The similarities don’t end there; Knowles’ clothing line also enhances a woman’s curves, from head to toe.
big farm
No hip hop fan is unaware of the Phat Farm brand. It started to become popular when famous hip hop artists used Phat Farm in their music videos. What fan can resist following their favorite hip hop artists? Soon after, everyone went to the stores and started wearing Phat Farm clothes, making it the top of the hip hop fashion world.
rockwear
Jay-Z may be at the top of the hip hop artist chart, but he’s also maintained his position as one of the top creators of clothing lines. Partnering with Damon Dash, Jay-Z created this streetwear brand in 1995. Jay-Z, being the head of Roc-a-Fella Records, envisioned a clothing line that would fit well into the world of hip hop fashion, thus creating a highly successful Rocawear.
G-unit
Have you ever heard of 50 cents? Who has not done it? G Unit Clothing Company was created by this superstar in 2003 when she teamed up with Mark Ecko, the head of Ecko Unlimited. Today, G Unit is one of the best-selling brands in hip hop fashion.
It’s not hard to see why famous artists have chosen to create their own clothing brand; being fans of hip hop, as well as being an artist of that genre, it’s only natural that they want to create a clothing line that complements the culture. Also, since they have a lot of fans, they know that their line will be supported by those who love their music and idolize them.
