3 steps that will guarantee your success
I am a big football fan. I watch every Bronco game, and the one thing that really strikes me week in and week out is that momentum can often win or lose a game. When a team can get the momentum on their side and stay motivated and consistent, they should always win the game. They only lose if the momentum changes. Real estate is no different.
Once you get the momentum, you need to stay motivated. When you start experiencing success, the last thing you want to do is take it easy, which is probably what you want to do. It’s a good idea to reward yourself for your success, but do it and refocus.
Sometimes it’s hard to get the momentum going for you because you’re not sure what activities will get you going. Momentum always starts with a single success and builds from there; and should be able to develop as your confidence increases. You must feed on your achievements. Here are three surefire steps to gain momentum in your real estate business.
set your goal
This should be a short term goal that is challenging but realistic. The short term is thirty days or sixty days maximum. An example would be having a house under contract in the next thirty days.
You think you have already achieved your goal
I can’t overstate the power of this. You will accomplish the goals that you think you can, or better yet, you think you have already achieved. The concept is simple, but the implementation is challenging. If you have never made a deal, how can you believe that you will have it in the next thirty days? There are several strategies for this, but one thing I’ve used with great success is affirmations.
Affirmations are statements that you repeat over and over again until you believe them to be true. This works best when the statement is specific, personal, present tense, and positive. It’s even more effective if the statement includes the goal as if you achieved it with the steps you took to get there. Here is an example of a statement that could be used to get a deal in the next thirty days:
“I got this house under contract that will earn me $30,000 within thirty days by calling at least ten potential sellers every day from lists that include FSBO, FRBO, and foreclosures.”
Once you’ve put together a quality statement, print it out and post it in your car and another on your bathroom mirror. Say it out loud at least fifty times a day.
There are whole books and home study courses that teach this stuff, and it all works. I recommend studying the law of attraction and choosing one or two strategies that work for you.
mass action
Do ten times more than you think you need. If you think you need to knock on twenty doors a week or make ten calls a day, do it, but also send emails, put up signs, call all potential referral sources, and attend networking meetings. Focus all your energy on achieving this small goal.
To me, mass action means no TV, no hanging out with friends, and no eating out. For me, mass action is working long, hard hours in productive activities. For me, mass action is doing what others are not willing to do. I know this is hard, but it’s temporary and might be needed to build momentum. I like to compare this to flying an airplane. The plane needs ninety percent of its energy to take off, but once it’s in the air it stays constant and gets results.
Once you achieve your goal, set another one and go through this process again. Momentum will build and once you have it, you just need to keep it up. While maintaining momentum, you need to stay consistent with your activities. I want to make it clear that holding is not the same as massive action and you won’t be working as hard, but if you feel the momentum starting to fade I suggest you start the process all over again. It’s truly amazing how easy success comes when you get momentum that you can build on.
