When was the last time you heard a good story? Do you know a story that left you full of wonder, joy and a big smile on your face?
You were instantly drawn in, stuck in the moment, and completely entertained.
It is always a pleasure to be around people who know how to tell a good story.
Storytelling has been around for centuries. In the early days of Christianity, Jesus told stories called parables to share advice, inspiration, and help spread “the word of God.”
My grandfather always told stories of his adventures during his youth. One of my favorite teachers in elementary school always told great stories that made learning so much more fun.
Stories make your marketing sing
Did you know that good storytelling has a place at the marketing table, too? Yes. And it’s no wonder that great marketing and great storytelling go hand in hand.
Boost your marketing by sharing stories about your product, company or any article related to the market.
Great writers (and street vendors) are always great storytellers. And if you want to improve your game as a successful marketer, then learn how to tell a good story.
Here’s why stories matter
First, the stories increase your credibility. Think about it: before you can tell a good story, you need to know what you’re doing. You are instantly more credible when your experience is highlighted in a story.
Confidence. Credibility and trust go hand in hand. And when we hear a good story, we naturally make a connection to our own situations. This also reduces the time frame for the construction report. And you already know how to do business with people we like and trust.
Bust through sales resistance. We hate being sold. But we like to hear (or read) a good story.
It is beyond the scope of this article to show you how to write a good story. But you should know that it pays to sweat your head to learn how to write (or tell) a good story.
Google is your friend. Just search “how to write a good story.” Then follow up on some of the suggestions.
You can also check out some good books on the subject. Some examples are “How to Write a Bloody Novel” by Jim Frey and “The Man and His Myths” by Carl Jung.
Unless you live in a cave, you know at least one or two good storytellers. The next time you’re around them, pay attention to how they structure their stories. Hear how they begin their story. Hear how they deliver the auction.
Keep a journal of your daily events. At the end of the day, write down the good, bad, and ugly things that happen in your life.
According to master writer / storyteller John Carlton, “In fact, it’s the ‘preparatory’ part of telling a story that most people stumble. Consider the classic ‘two ducks walk into a bar’ joke story. Is it important that it be a bar and not a library? Sometimes, but it is almost NEVER relevant what kind of bar it is, what city it is in, who else is at the bar, what time it is, what the weather is like, etc.
Two ducks enter a bar. That’s enough. Move on to the next act: interacting with the waiter. The third act is the auction. “
And another great resource is checking out Carlton’s blog for more information. Priceless things there!
The idea is to learn the basics and take action … where you start writing your own stories. Try this in your next marketing article and test the results. It may take a couple of times to clear everything up, but I’m sure you will see good results.
All the best,
