At first, supermarkets went from being just purveyors of groceries and housewares to looking more like the old department stores, with much more emphasis on selling clothing, appliances, beauty products, pharmaceuticals, take-out food, along with usual household requirements. In this way they actually took a lot of business from many small independent retailers, causing a lot of gaps to appear in what used to be the driving of the High Streets and local business communities.
So why the heavy emphasis on starting to promote your competitors’ business in the form of gift card sales?
For example, Tesco promotes its own extensive range of clothing, but still promotes gift card sales to competitors such as Primark, Next and the Arcadia Group (which includes Burtons, Topshop, Dorothy Perkins, Top Man, Miss Selfridge, Evans, Wallis ), and many more.
The same applies to household appliances, including televisions, mobile phones, washing machines and dishwashers, etc. You’ll see gift cards for Amazon, Argos, Curries-PC World, department stores like House of Frazer, BHS, all direct competitors advertising in supermarkets.
When it comes to food stores, gift cards for fast food outlets like Pizza Express, Pizza Hut, Costa Coffee are prominent. Even movie tickets and many restaurants are promoted, including a wide range of excellent chain restaurant meals.
So, first, they convince millions of shoppers to ditch the traditional high streets for mass-retailers outside of town, where choice and free parking prevail; And then they go out of their way to get their loyal customers back to visit the local stores by selling their competitors’ gift cards!
You can bet your bottom dollar that these big box supermarkets don’t do this out of the goodness of their hearts, but rather, out of cold, calculating profit incentives.
They are not stupid. They know that even their loyal customers won’t spend every penny of their ‘already spent’ money with them, so why not encourage those customers to spend what they’re going to spend anyway at other competing outlets, to buy gift cards at your supermarkets? And anyway, if these customers also use their loyalty cards on these additional purchases (Tesco’s ClubCard or Morrison’s Spend and Save, for example), they’ll receive even more special offers to bring them back to the stores. way, for example, to obtain the Tesco ClubCard loyalty program, for example, valid in these other outlets.
If you look closely at how Morrisons operates in this area, they have created a very powerful additional incentive for their loyal customers to spend extra money in this way. For every £10 spent on gift cards in their stores, they offer an instant discount of 1p per liter on fuel costs. Imagine, especially in the run up to Christmas, investing up to £1,500 in Morrisons gift vouchers, and then spending around £1,000 of that on Amazon gift vouchers from your local Morrisons store (perhaps for a new system of state-of-the-art television). With petrol at £1 a liter or less, you can fill up your tank for NOTHING with Morrisons Instant Coupons for £1 a liter off your next full tank of fuel!
Why do supermarkets like Morrisons do that? Well, first of all, you can be sure that for every Gift Card they sell, they earn a hefty commission; Plus, these revenues will greatly increase your turnover, with very little cost element in the sale. And what determines the success and value of a supermarket? Well, how about a combination of your earnings and turnover?
The perfect strategy for them, but how can this work for YOU?
Let’s say, for example, someone bought you a present for your birthday, and instead of buying you something you might not appreciate (like a tacky cardigan), they gave you £100 worth of Morrison gift cards. Now you can go to Morrisons and buy, say, a week’s supply of household goods, or a full tank of petrol, or you can spend it all on gift cards there first, and get an instant Morrisons discount of 10p on every liter made out of fuel. . There is nothing stopping someone from buying this way and getting a lot of extra benefits. But you can see how this will have the effect of encouraging shoppers to spend much more money than they initially imagined at these big box stores.
So let’s back up one. If you obtain all these benefits buying Gift Cards in any large Supermarket, in addition to obtaining your loyalty program benefits (ClubCard, Nectar Points, etc.) Why not start earning even more member benefits by joining a free shopping community and buying grocery store gift cards first? get all the benefits for members of that shopping community, and then also enjoy all these other benefits every time you visit these large supermarkets and thousands of other stores (both online and offline) yourself. Most families could easily justify spending around £500 each month just on groceries and fuel at one of the big supermarkets, but they spend even more buying gift cards there for their competitors. By doing this, the shopping community member will not only enjoy the member benefits of their free shopping community membership, but will also begin to help reignite the demoralizing effect of the rows of empty shops on the High Streets that they were once the heart of a vibrant local community. .
A word of caution. However, just like supermarkets, there are many ‘Shopping Cashback’ Loyalty Programs that you can join. Love2Shop; Restaurant Choice, TopCashback, Quidco, Shopper Discount & Rewards, the One4All Post Office card, and even many banks offer ways to attract shoppers to their plans. But most of these schemes are aimed at individual buyers and do nothing in terms of offering a business opportunity to the more adventurous buyer.especially when it comes to referring your friends to join AND getting ongoing member benefits when your friends buy too.
Choose Your Shopping Community Loyalty Program Membership Carefully, and you might find that they actually offer solutions for people with a vision and a desire to improve; Networkers and small to medium business owners, even charities, that could enable you to generate a substantial five-figure income stream in one to two years. Work together with your local council or favorite charity with this plan, and they too will feel the benefit of this multi-million dollar opportunity.
Remember: anything you can do or dream of, you can do. start.
Boldness has genius, power and magic in it.
