Keys to Consistency: How to Get into a Marketing Groove to Increase Your Business Revenue
Let me ask you a question. How many of you NEVER missed a day sending out your newsletter, posting daily on social media, or posting a blog post?
That’s what I thought… Guilty!
The funny thing is, deep down we know the importance of consistently marketing our business, but SO MANY entrepreneurs and business owners fail epically to deliver on that promise.
What prevents us from trading consistently?
Why does inconsistent marketing damage our reputation so much?
How can we implement a plan to facilitate consistent marketing?
This article will provide answers to each of these questions and help you get on track with more consistency in marketing your business.
What is not being done in your business: a self-assessment
How many of these inbound marketing tasks are not done consistently in your company?
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Daily social media posts
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weekly blogs
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Weekly or bi-monthly newsletters
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Youtube videos
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Post and participate in LinkedIn and Facebook groups
Or these other valuable marketing efforts that will build your brand recognition and boost your business?
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Networking and keeping in touch with connections
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Comment on other blog posts.
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Booking and promoting podcasts and webinars
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Follow-up of sales opportunities
If there are things you are not doing, then you are leaving money on the table. Why do we do that to ourselves?
The Big Lies We Tell Ourselves About Why We Don’t Trade Consistently
- I don’t know what to write about. Admittedly, staring at a blank computer screen is not inspiring. One way around this is to create a marketing calendar. This is a central document you can use to map out your promotions for the year and make sure your marketing message themes align with it.
- I don’t know what matters to my ear. This is a lame excuse; there are clues all around you. For one thing, you can survey your list and followers to discover their biggest challenges. Second, you can do keyword research to discover the most searched topics. Third, see what others in your field are blogging about. What topics caught your attention?
- I’m too busy. Sure, it’s easy to be burdened with deadlines and client appointments. I know this happens more to me. There are a couple of ways that even busy business owners can market regularly. The first is to get a marketing assistant. If you personally don’t have the time or discipline to publish a weekly ezine, for example, an assistant can post the articles to your blog and pre-schedule them to go out in your email marketing program. The same is true for your social networks. You can delegate some of your social media to a reputable resource that can curate content and pre-schedule it with a tool like Hootsuite.
- I am a terrible writer. No problem. If typing isn’t your thing, you can record short audios or videos instead. You can even record yourself talking about an article and have it transcribed. You can pull your articles from other materials you have written, such as your book, workshops, and webinars. Finally, there are many talented writers who can take your concept and turn it into an article written in your voice.
Why inconsistency hurts our business so much
It’s easy to think that if you miss a weekly email newsletter, it’s no big deal. But when you publish a weekly newsletter, you’re making a promise to your readers.
When you lose that connection, you break your promise. Not only does that weaken your relationship with your list, it can also lead to mistrust.
When you consistently communicate with your readers, you build a trusting relationship and connection. They expect to see their emails in their inbox. Don’t let them down.
Also, inconsistency can make your readers forget about you.
They move on to the next most exciting ‘guru’ in their inbox who regularly connects with them. Then when 2 months later, when you finally send out a newsletter, they delete it or mark it as SPAM thinking, “Who is this? I didn’t subscribe to this newsletter.”
How to Reform and Become a Consistent Marketer
- Schedule time for your marketing. Book an ongoing weekly appointment for you to organize your social media, write articles, post newsletters, create email blasts, and develop giveaways for your list. It could be “My Business Monday.” Promise yourself to set aside that time to market your business.
- Create an idea file. Whenever you find emails, articles, and quotes that inspire you, save it to a folder in your email or make an “article ideas” list in Evernote. Use this as your source of inspiration when you’re stuck on a topic to write about.
- Develop an editorial calendar. This acts as a roadmap to keep you up to date with topics, messages, and promotions. This way, your marketing message is perfectly aligned with your promotional efforts.
- Get help. If your business is growing rapidly and you don’t have time to handle all the marketing yourself, congratulations! Even if you have time to handle your own marketing, outsourcing can free up time for you to spend on profit-generating activities. Also, someone who specializes in social media, blogging, writing, etc. can often produce better results in less time.
Imagine how your business could grow if you were organized and consistent with your marketing. Make the commitment today to make marketing your business a top priority and watch your business grow!
And if you’re looking for online marketing help, we can help! Contact us today to discuss your needs and how we can help you be consistent with your marketing.
Are you guilty of not being consistent with your marketing efforts? Tell us why in the comments – does any of the above resonate with you or is it something else?
for your success,
