Hotel Representation
What is hotel representation? It is the act of representing your hotel to a potential customer who is interested in booking a hotel. In order for this to be done effectively you need to understand how and why your hotel is being represented. A hotel represent itself as good as it can in order to secure a booking from an interested customer. It is not always easy to know exactly what your hotel is offering and what your hotel represents because it is also your responsibility to let the customer know all about the service you are providing as well as the facilities you offer in order to entice a client into booking your hotel.
Hotel agents represent their hotel as best they can using various tools including brochures, directories, websites and even social media. All these forms of marketing are meant to attract customers towards making a booking. The most common tools that are used by a hotel to market itself and its services are the telephone and internet. Most customers are aware of the existence of these mediums and it is usually the first port of call when looking for a hotel.
What is the point of a hotel representative if the customer does not know anything about the hotel or what it represents? Most agents work on a commission basis and any representation that is done on their behalf means that they are receiving a cut of the amount that the customer will pay as commission. This is why it is very important to have a good understanding of how hotel industry works before deciding to represent a particular hotel.
What Is Hotel Representation?
The tourism industry is one of the largest and rapidly growing industries in the world today and is in fact responsible for the growth of many countries. Many people depend on tourism to earn a living and many hotels rely heavily on guest sales in order to make their operations profitable. Without hotel industry representation a lot of these hotels would be struggling financially and therefore closing down eventually losing the business that they have worked so hard to gain. Without hotel industry representation a lot of these businesses would also be missing out on an invaluable resource.
What is hotel industry representation? This is achieved by purchasing advertising space on television and radio and also by creating travel brochures, business cards and stationery to promote hotel operations and provide guests with information regarding the hotel and its amenities. A hotel can benefit greatly from having their name and logo placed on a variety of promotional material. Having well-designed, professional looking advertising materials can also increase the level of customer awareness and thereby improve the hotel’s standing. For example, having a travel brochure designed for a popular hotel on a major highway can create much more exposure for that hotel than placing the same brochure on a local high school bus or in the local newspaper.
What is hotel industry representation all about? It is a great way for the hotel to showcase its various amenities, restaurants and entertainment areas. Hotel representatives have to be very professional in order to obtain any type of business from a client. The more a hotel can demonstrate they are able to provide their guests with a pleasant experience, the more likely they will be to be represented by a hotel agent.
