Video marketing is all the rage for your online business and for good reason. Compared to traditional sales messages, video is the hands-down winner in capturing the reader’s attention. If your return on investment (ROI) isn’t converting enough cash, you need a stronger call to action. Adding videos to your website can be the shot in the arm your sagging sales need.
Check it out: You have about seven seconds to capture the interest of your website visitors with an attention-grabbing headline. Every word counts. When a visitor scans the page and quickly clicks away from the site, this is known as the “seven-second death.” Oh! The way to prevent this from happening is to find a way to hook the reader and draw them to your sales message right away. You can quickly pique your visitor’s curiosity by adding a video to your landing page.
Video is powerfully persuasive in the buying process. In fact, some studies show that it’s up to 72% more effective than print media alone. Because it adds a face, your face, to the product, it also builds trust with your buyers. This is an absolute “must have” in internet marketing if you want to maintain long-term power.
To boost your sales message, consider taking it one step further. Adding video testimonials from happy customers is another way to build trust with your target market. Call these video testimonials “Success Stories” and let your customers do the talking. By changing the word “Testimonials” to “Success Stories”, most marketers find that their profits increase significantly.
According to the Wharton School of Business, video improves comprehension by 50% compared to a live presentation. That’s why videos work. For multi-channel marketing, they are powerfully effective. The next time you turn on your TV, look at the number of ads enticing the viewer to request a free, “no obligation” video to learn more about a product. This tactic is not only effective for list building. It also increases the likelihood that the customer will watch the video, and tests show that up to 97% of consumers will eventually watch it. Online marketers are now using what offline marketers have known for years: video marketing works.
There are other ways to integrate video into your online business besides adding it to your website. You can also offer it as a sign-up incentive for people who sign up for your mailing list. Once you’ve captured your site visitor’s name and email address, send a link to the video in an email. The video must contain information that is timely and valuable to the target market.
When it comes to taking your online business to the next level, break free from the chains of one-dimensional selling. Studies have shown that online video significantly increases conversion rate compared to sales copy alone. Remember: use the same sales strategies that you use with sales copy. Sell the sizzle, not the steak, and end with a strong call-to-action that gives your website visitors a strong incentive to buy.
